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Embracing electronic publishing

Wills, Gordon - In: The Learning Organization 2 (1995) 4, pp. 14-26

Describes how MCB University Press has started to come to terms with the metamorphosis which electronic publishing …

Persistent link: https://www.econbiz.de/10015030483

Quality inside‐out and outside‐in

Day, Abby; Toledano, Kathryn - In: The TQM Magazine 7 (1995) 2, pp. 23-28

University Press. It points out the approach used, and progress made to date, 12 months on. The approach is described as …Describes an unusual quality improvement programme which started early in 1994 with a publishing company, MCB …

Persistent link: https://www.econbiz.de/10015033409

Realizing the Benefits of a Marketing Intelligentsia

Bruce, Bev; Jordan, Tracy; Wills, Gordon - In: Marketing Intelligence & Planning 12 (1994) 6, pp. 21-34

MCB University Press has conducted databased marketing campaigns since 1972, but has escalated its investment as new …

Persistent link: https://www.econbiz.de/10014946464