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Search: subject:"Markenname"
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Markenname
177
Brand name
80
Brand management
45
Markenführung
45
Markenpolitik
37
Markenartikel
29
Marketing
27
Deutschland
21
Brand
19
Konsumentenverhalten
19
Consumer behaviour
18
Werbung
18
Markenimage
16
Brand image
15
Consumer preferences
15
Germany
15
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15
USA
10
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9
Markenwert
8
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7
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7
France
7
Frankreich
7
Konsumgüterindustrie
7
Marke
7
Market structure
7
Marktstruktur
7
United States
7
Brand equity
6
Brand name products
6
Causality analysis
6
Kausalanalyse
6
Linguistics
6
Linguistik
6
Product design
6
Produktgestaltung
6
Produktmanagement
6
Wörterbuch
6
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5
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18
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147
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28
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2
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10
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7
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7
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6
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5
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4
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3
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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English
104
German
52
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14
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9
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Bronnenberg, Bart J.
12
Dubé, Jean-Pierre
8
Wheeler, Alina
7
Sanders, Robert E.
5
Dubé, Jean-Pierre H.
4
Lowrey, Tina M.
4
Ringeisen, Petra
4
Aaker, David A.
3
Bourreau, Marc
3
Luna, David
3
Lötscher, Andreas
3
Murphy, John M.
3
Samland, Bernd M.
3
Sun, Yutec
3
Verboven, Frank
3
Adamson, Allen P.
2
Aimé, Isabelle
2
Barnert, Vera
2
Brandmeyer, Klaus
2
Bugdahl, Volker
2
Carpenter, Phil
2
Copulsky, Jonathan R.
2
Drißner, Corinna
2
Fischer, Alexander
2
Fisher-Buttinger, Claudia
2
Franz, Catharina
2
Graf, Erika
2
Grewe, Gundula
2
Hamer, Hans H.
2
Hesse, Gero
2
Hundt, Michael
2
Ind, Nicholas
2
Kapferer, Jean-Noël
2
Keller, Kevin Lane
2
Kircher, Sybille
2
Klein, Kristina
2
Kronrod, Ann
2
Kumar, Nirmalya
2
König, Verena
2
Lai, Chantal
2
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Springer Fachmedien Wiesbaden
3
Interbrand
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Christian-Albrechts-Universität zu Kiel
1
European Society for Opinion and Marketing Research
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Seminar on The Challenge of Branding Today and in the Future? <1992, Bruxelles>
1
Springer Gabler <Firma>
1
Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
1
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SpringerLink / Bücher
8
Discussion paper / Centre for Economic Policy Research
3
Innovatives Markenmanagement
2
Marketing letters : a journal of research in marketing
2
NBER Working Paper
2
NBER working paper series
2
Research papers from the Chair of Marketing
2
Springer eBook Collection / Business and Management
2
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
2
Working paper / National Bureau of Economic Research, Inc.
2
Working paper series / Ipag Business School : working paper
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
American economic review
1
Ancrages culturels dans un monde en mutation
1
Annual review of economics
1
Auto-Bild / wissen
1
Cambridge studies in the emergence of global enterprise
1
Corporate finance : Finanzierung, Kapitalmarkt, Bewertung, Mergers & Acquisitions
1
Critical perspectives in South Asian history
1
Discussion paper series : discussion paper
1
Erfurter Hefte zum angewandten Marketing
1
Essentials
1
Europäische Hochschulschriften / 5
1
Gabler Research
1
Gabler Research / Forum Marketing
1
Gabler research / Forschungsgruppe Konsum und Verhalten
1
HEC Paris research paper series
1
Hamburger Arbeiten zur Linguistik und Texttheorie : HALT
1
ISS occasional papers
1
Industrial and corporate change
1
Institut Finanzen und Steuern : ifst
1
Interdisciplinary public finance, business and economics studies ; Volume 5
1
International competition law series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing theory and practice
1
Journal of political economy
1
Leicht gemacht
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
124
USB Cologne (EcoSocSci)
50
USB Cologne (business full texts)
1
BASE
1
EconStor
1
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subject:"markenware"
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151
Le dictionnaire des marques
Watin-Augouard, Jean
-
1997
Persistent link: https://www.econbiz.de/10004362631
Saved in:
152
Namen machen Marken : Handbuch zur Entwicklung von Firmen- und Produktnamen
Latour, Susanne
-
1996
Persistent link: https://www.econbiz.de/10000584016
Saved in:
153
The world's greatest brands
Kochan, Nick
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000601993
Saved in:
154
Les marques, capital de l'entreprise : les chemins de la reconquête
Kapferer, Jean-Noël
-
1996
-
2. éd., 3. tir.
Persistent link: https://www.econbiz.de/10004315982
Saved in:
155
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10004302862
Saved in:
156
Namen machen Marken : Handbuch zur Entwicklung von Firmen- und Produktnamen
Latour, Susanne
(
contributor
);
Cohausz, Helge B.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10004302905
Saved in:
157
Sale temps pour les marques
Lewi, Georges
-
1996
Persistent link: https://www.econbiz.de/10004308111
Saved in:
158
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10013468068
Saved in:
159
La déroute des marques : comment l'arrêter?
Chetochine, Georges
-
1995
Persistent link: https://www.econbiz.de/10004320199
Saved in:
160
Beyond branding : how savvy marketers build brand equity to create products and open new markets
Marconi, Joe
-
1993
Persistent link: https://www.econbiz.de/10004190934
Saved in:
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