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  • Search: subject:"Market Surveys"
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Year of publication
Subject
All
Marktforschung 7,404 Market research 6,581 Consumer behaviour 1,545 Konsumentenverhalten 1,545 Theorie 1,541 Theory 1,541 Deutschland 1,075 Germany 1,021 Marketing 773 Marketingmanagement 595 Marketing management 582 USA 422 United States 414 Beziehungsmarketing 361 Relationship marketing 361 Qualitative Methode 245 Marketingtheorie 238 Marketing theory 234 Conjoint analysis 233 Conjoint-Analyse 233 Qualitative method 225 Scientific method 223 Wissenschaftliche Methode 223 Bibliometrics 222 Bibliometrie 222 Interview 222 Befragung 221 Internet 191 Innovation 190 Messung 168 Social Web 168 Social web 168 Brand management 163 Markenführung 163 Measurement 156 Innovationsmanagement 153 Marketingforschung 153 Markenimage 148 Innovation management 147 Werbewirkung 147
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Online availability
All
Undetermined 979 Free 485
Type of publication
All
Article 3,761 Book / Working Paper 3,507 Journal 162 Database 1 Other 1
Type of publication (narrower categories)
All
Article in journal 2,523 Aufsatz in Zeitschrift 2,523 Aufsatz im Buch 1,221 Book section 1,221 Graue Literatur 707 Non-commercial literature 707 Hochschulschrift 609 Thesis 498 Collection of articles of several authors 327 Sammelwerk 327 Lehrbuch 314 Working Paper 309 Arbeitspapier 308 Textbook 257 Bibliografie enthalten 235 Bibliography included 235 Aufsatzsammlung 172 Konferenzschrift 161 Conference proceedings 94 Case study 92 Fallstudie 92 Handbook 67 Handbuch 67 Statistik 67 Reprint 64 Dissertation u.a. Prüfungsschriften 61 Statistics 61 Glossar enthalten 52 Glossary included 52 Mehrbändiges Werk 40 Multi-volume publication 40 Festschrift 28 Forschungsbericht 28 Ratgeber 26 Market information 24 Marktinformation 24 Guidebook 23 Bibliografie 20 Systematic review 19 Übersichtsarbeit 19
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Language
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English 4,433 German 2,825 Undetermined 128 French 26 Polish 16 Russian 10 Spanish 9 Italian 7 Dutch 6 Danish 4 Swedish 4 Turkish 3 Czech 2 Hungarian 2 Ukrainian 2 Afrikaans 1 Finnish 1 Croatian 1 Lithuanian 1 Norwegian 1 Slovenian 1
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Author
All
Malhotra, Naresh K. 54 Herrmann, Andreas 36 Homburg, Christian 31 Hruschka, Harald 31 Decker, Reinhold 29 Wildner, Raimund 28 Berekoven, Ludwig 26 Eckert, Werner 26 Ellenrieder, Peter 26 Pepels, Werner 25 Kuß, Alfred 24 Huber, Frank 23 Sarstedt, Marko 23 Kumar, V. 22 Bauer, Hans H. 21 Hair, Joseph F. 21 Hildebrandt, Lutz 21 Kamakura, Wagner A. 20 Wedel, Michel 20 Koschnick, Wolfgang J. 19 Eisend, Martin 18 Hüttner, Manfred 18 Albers, Sönke 17 Buber, Renate 16 Green, Paul E. 16 Koch, Jörg 16 Theobald, Axel 16 Wiedmann, Klaus-Peter 16 Belk, Russell W. 15 Birks, David F. 15 Gustafsson, Anders 15 Helm, Roland 15 McDaniel, Carl D. 15 Baier, Daniel 14 DeSarbo, Wayne 14 Teichert, Thorsten 14 Viswanathan, Madhu 14 Aaker, David A. 13 Baumgartner, Hans 13 Churchill, Gilbert A. 13
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Institution
All
Institut für Demoskopie Allensbach 67 European Society for Opinion and Marketing Research 45 American Marketing Association 32 Springer Fachmedien Wiesbaden 26 Gesellschaft für Konsum-, Markt- und Absatzforschung 14 Market Research Society 10 Edward Elgar Publishing 7 Esomar 7 Berufsverband Deutscher Markt- und Sozialforscher 6 GfK-Nürnberg e.V. 5 AMACOM 4 Deutsch-Koreanische Industrie- und Handelskammer 4 Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg> 4 Springer-Verlag GmbH 4 Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling 4 Universität Trier / Lehrstuhl für Marketing und Innovation 4 Books on Demand GmbH <Norderstedt> 3 Deutsche Werbewissenschaftliche Gesellschaft 3 Deutsches Institut für Wirtschaftsforschung 3 Forschungsgruppe Konsum und Verhalten 3 Fraunhofer-Institut für Systemtechnik und Innovationsforschung 3 Fördergesellschaft Produktmarketing 3 GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung 3 GfK-Marktforschung GmbH 3 GfK-Marktforschung GmbH <Nürnberg> 3 Harvard Graduate School of Business Administration 3 IGI Global 3 Ifo-Institut für Wirtschaftsforschung 3 Indian Institute of Foreign Trade <Delhi> 3 Marketing Research Congress <45, 1992, Madrid> 3 OECD 3 Seminar on market modelling 3 Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse 3 Springer International Publishing 3 Verlag Dr. Kovač 3 Academy of Marketing 2 Academy of Marketing Science 2 Advertising Research Foundation 2 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 2 American Management Association 2
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Published in...
All
Journal of marketing research : JMR 172 International journal of market research : JMRS ; the journal of the Market Research Society 101 Journal of business research : JBR 89 SpringerLink / Bücher 78 Qualitative market research : an international journal 73 Journal of the Academy of Marketing Science 60 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 58 Jahrbuch der Absatz- und Verbrauchsforschung 54 Europäische Hochschulschriften / 5 48 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 47 Qualitative Marktforschung : Konzepte - Methoden - Analysen 47 Marketing letters : a journal of research in marketing 45 Gabler Edition Wissenschaft 43 International journal of market research 42 Journal of marketing management : MM 42 Marketing : ZFP ; journal of research and management 40 Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen 36 Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele 32 Journal of consumer behaviour : an international research review 32 Handbuch der Marktforschung 30 Journal of business economics : JBE 30 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 29 Springer eBook Collection / Business and Economics 29 The marketing review 28 International journal of forecasting 27 Journal of advertising research 25 Industrial marketing management : the international journal for industrial and high-tech firms 24 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 23 Lehrbuch 21 Organisation und praktische Anwendung 21 Die Betriebswirtschaft : DBW 20 Journal of marketing 20 Journal of retailing and consumer services 20 Market research handbook 20 Conjoint measurement : methods and applications 19 Fundamentals of marketing research ; Vol. 2 19 Journal of consumer research : JCR ; an interdisciplinary bimonthly 19 Springer eBook Collection 19 The handbook of marketing research : uses, misuses, and future advances 19 Verfahren, Datenauswertung, Ergebnisdarstellung 18
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Source
All
ECONIS (ZBW) 6,880 USB Cologne (EcoSocSci) 535 Other ZBW resources 9 RePEc 4 BASE 3 EconStor 1
Showing 1 - 10 of 7,432
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Market research ethics : new practices but no new ideas
Cluley, Robert; Green, William - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
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Leveraging opportunities and managing risks in marketing research
Hamilton, Rebecca W. - In: Journal of marketing research 61 (2024) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10014584147
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The effective nature of projective techniques in political brand image research
Khan, Dawood; Pich, Christopher; Spry, Louise - In: International journal of market research 66 (2024) 1, pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
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How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin; Pol, Gratiana; Niewiadomska, Dominika; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
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Practical relevance in consumer research
Hoyer, Wayne D.; Wan, Echo Wen; Wilcox, Keith Todd - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
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A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie; Prentice, Catherine; Moyle, Brent; … - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
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Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł; Figura, Ćezary; Wojciechowski, Łukasz - In: European research studies 27 (2024), pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
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Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald - In: Journal of business economics : JBE 94 (2024) 4, pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
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"Inside" versus "outside" trends in consumer research
Camilleri, Edwin; Garg, Nitika; Miah, Shah Jahan - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 225-246
Persistent link: https://www.econbiz.de/10014534636
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Ethics and international business research : considerations and best practices
Miller, Stewart R.; Moore, Fiona; Eden, Lorraine - In: International business review 33 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014460746
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