Odia, Edith Onowe; Dakare, Olamitunji - In: International journal of management, economics and … 8 (2019) 3, pp. 136-156
Marketing function is incomplete if macro marketing role of the marketing system is excluded. Similarly, the productive … intermediaries in the delivery of value, this study aimed at investigating the influence of marketing mix strategies on customer … customer satisfaction followed by promotion, distribution and price, except for relationship marketing and after sales that …