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Search: subject:"Marketing Innovation"
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Innovation
81
marketing innovation
67
Innovation management
49
Innovationsmanagement
49
Marketing innovation
38
SME
27
Marketing management
26
Marketingmanagement
26
New product development
26
Produktentwicklung
26
product innovation
26
KMU
23
process innovation
22
Marketing
18
Firm performance
17
Unternehmenserfolg
17
innovation
17
organizational innovation
17
Product innovation
14
Technischer Fortschritt
11
Process innovation
10
Technological change
10
Marketing Innovation
9
Organizational innovation
8
Industrie
7
Manufacturing industries
7
organisational innovation
7
Organisatorischer Wandel
6
Technological innovation
6
Betriebliche Wertschöpfung
5
Consumer behaviour
5
Deutschland
5
International marketing
5
Internationales Marketing
5
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
5
Value creation
5
Beziehungsmarketing
4
Brand management
4
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Online availability
All
Undetermined
60
Free
59
Type of publication
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Article
105
Book / Working Paper
23
Type of publication (narrower categories)
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Article in journal
82
Aufsatz in Zeitschrift
82
Working Paper
12
Article
9
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Hochschulschrift
1
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Language
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English
106
Undetermined
16
German
5
Spanish
1
Author
All
Albert, Jose Ramon G.
6
Quimba, Francis Mark A.
6
Kaps, Katharina
4
Pfeil, Silko
4
Sauer, Thomas
4
Serafica, Ramonette B.
4
Stoetzer, Matthias-Wolfgang
4
Vizmanos, Jana Flor V.
4
Ahmed, Salma
3
Al-Homaidi, Eissa A.
3
Junge, Martin
3
Medrano, Natalia
3
Olarte-Pascual, Cristina
3
Severgnini, Battista
3
Sørensen, Anders
3
Abroskin, Alexander
2
Aghazada, Elchin
2
Aldaba, Rafaelita M.
2
Andrada, Abigail E.
2
Ashyrov, Gaygysyz
2
Astriani, Marcella
2
Attanasi, Giuseppe
2
Bairan, Jose Carlos Alexis C.
2
Clairine, Angeline
2
Divisekera, Sarath
2
Dong, Xiaoxu
2
Durst, Susanne
2
Georgantzís, Nikolaos
2
Hernandez, Angelo C.
2
Hinteregger, Christoph
2
Ichsan, Mohammad
2
Khaled, Amgad S. D.
2
Khan, Mohd. Azmi
2
Kotsemir, Maxim
2
Lee, Tong-Keun
2
Llanto, Gilberto M.
2
Llerena, Patrick
2
Mahagaonkar, Prashanth
2
Micheels, Eric T.
2
Mohamed, Sirajudeen Bin Syed
2
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Institution
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Fachbereich Betriebswirtschaft, Fachhochschule Jena
2
European Association of Agricultural Economists - EAAE
1
Fakulteta za Management, Univerza na Primorskem
1
National Research University Higher School of Economics
1
Philippine Institute for Development Studies (PIDS), Government of the Philippines
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
Zentrum für Europäische Wirtschaftsforschung (ZEW)
1
Økonomisk Institut, Copenhagen Business School
1
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Published in...
All
Journal of business research : JBR
7
International journal of business innovation and research : IJBIR
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of innovation management
3
PIDS Discussion Paper Series
3
The journal of business & industrial marketing
3
Cogent Business & Management
2
Discussion paper series / Philippine Institute for Development Studies
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Jena Contributions to Economic Research
2
Jena Economic Research Papers
2
Jenaer Beiträge zur Wirtschaftsforschung
2
Management dynamics in the knowledge economy
2
Working paper series
2
ZEW Discussion Papers
2
98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece
1
Administrative Sciences
1
Administrative Sciences : open access journal
1
African journal of science, technology, innovation & development : AJSTID
1
Agricultural and Food Economics
1
Agricultural and Food Economics : AFE
1
Amfiteatru Economic Journal
1
Anadolu University Journal of Social Sciences
1
Annals of marketing-mba
1
Benchmarking : an international journal
1
Business and Economic Research : BER
1
Business horizons
1
Business process management journal
1
Contemporary Economics
1
Contemporary economics
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Discussion Papers / Philippine Institute for Development Studies (PIDS), Government of the Philippines
1
Economics of innovation and new technology
1
Empirische Theorie der Unternehmung
1
European journal of innovation management
1
European research studies
1
FOM-Edition, FOM Hochschule für Oekonomie & Management
1
Global Business & Finance Review (GBFR)
1
Global business & economics review
1
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Source
All
ECONIS (ZBW)
89
RePEc
22
EconStor
17
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41
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128
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41
Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak era
Shih, Yu-Yuan
;
Lin, Chih-An
- In:
Journal of business research : JBR
148
(
2022
),
pp. 410-419
Persistent link: https://www.econbiz.de/10013325501
Saved in:
42
Role of institutions in the corruption and firm innovation nexus : evidence from former Soviet Union countries
Aghazada, Elchin
;
Ashyrov, Gaygysyz
- In:
Post-communist economies
34
(
2022
)
6
,
pp. 779-806
Persistent link: https://www.econbiz.de/10013412410
Saved in:
43
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
44
CEO cognitive trust, governmental support and
marketing
innovation
: empirical evidence from Chinese small, medium and micro enterprises
Gu, Jiafeng
;
Ardito, Lorenzo
;
Natalicchio, Angelo
- In:
Journal of knowledge management
26
(
2022
)
9
,
pp. 2463-2484
Persistent link: https://www.econbiz.de/10013383593
Saved in:
45
Can the
marketing
innovation
of purpose branding make brands meaningful and relevant?
Narayanan, Sajith
;
Das, Jyoti Ranjan
- In:
International journal of innovation science
14
(
2022
)
3/4
,
pp. 519-536
Persistent link: https://www.econbiz.de/10013375168
Saved in:
46
Green innovation and financial performance : a study on Italian firms
Vasileiou, Efi
;
Georgantzís, Nikolaos
;
Attanasi, Giuseppe
- In:
Research policy : policy, management and economic …
51
(
2022
)
6
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013343494
Saved in:
47
Exploring impact of selected marketing strategies on the brand differentiation
Almugari, Fatehi
;
Alabsy, Nabil Mohamed
;
Khaled, Amgad S.D.
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10013343609
Saved in:
48
Do enabling management control systems stimulate innovation?
Bernd, Daniele Cristina
;
Beuren, Ilse Maria
- In:
Business process management journal
28
(
2022
)
2
,
pp. 461-480
Persistent link: https://www.econbiz.de/10013380650
Saved in:
49
Value creation through marketing data analytics : the distinct contribution of data analytics assets and capabilities to unit and firm performance
Sáenz, Josune
;
Ortiz de Guinea, Ana
; …
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013488540
Saved in:
50
Innovation, growth and value creation : a study of Indian companies
Jhunjhunwala, Aditya
;
Chaudhuri, Tamal D.
- In:
International journal of business innovation and …
25
(
2021
)
3
,
pp. 328-352
Persistent link: https://www.econbiz.de/10012596683
Saved in:
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