IOAN, Corina Anamaria; LUCA, Florin-Alexandru - In: Management Intercultural (2014) 31, pp. 449-457
Ad campaigns created in-house in Benetton - United Color of Benneton, by Oliviero Toscani, the a known avant-garde photographer, made around the world to talk about the company for over 20 years. Black woman breastfeeding a white child, an AIDS photographed faces of dying or sentenced to death...