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Search: subject:"Marketing effectiveness"
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Marketing effectiveness
18
Marketing management
16
Marketingmanagement
16
Consumer behaviour
13
Internet marketing
13
Konsumentenverhalten
13
Online-Marketing
13
marketing effectiveness
12
Marketing
9
Social Web
9
Social web
9
Brand management
7
Markenführung
7
Marketing Effectiveness
7
Beziehungsmarketing
5
Relationship marketing
5
Viral marketing
5
Virales Marketing
5
Brand image
4
Markenimage
4
Social media
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Firm performance
3
Marketing Mix
3
Unternehmenserfolg
3
social media
3
Accounting-Marketing integration
2
Advertising effects
2
Bayesian statistics
2
Brand
2
Cause-Related Marketing
2
Cause-related marketing
2
Corporate Size
2
Customer choice
2
Czech Republic
2
E-commerce
2
Electronic Commerce
2
Engineering
2
Export market orientation
2
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46
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33
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research-article
5
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2
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English
39
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5
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Pauwels, Koen
3
Arnett, Dennis B.
2
Bai, Billy
2
Becker, Keith
2
Cosmas, Alex
2
Hirmanpour, Iman
2
Kayabasi, Aydin
2
Leung, Xi Y.
2
Madichie, Nnamdi O.
2
Milichovsky, Frantisek
2
Milichovský, František
2
Mtetwa, Thandiwe
2
Opute, Abdullah Promise
2
Schreiner, Timo
2
Sprigg, Jim
2
Wittmann, C. Michael
2
Aksehirli, Zeynep
1
Akter, Shahriar
1
Angulo-Altamirano, Eladio
1
Angulo-Ruiz, Fernando
1
Baier, Daniel
1
Bondos, Ilona
1
Bratina, Danijel
1
Chakravarty, Anindita
1
Chanthinok, Kriangsak
1
Cheben, Juraj
1
Chytková, Zuzana
1
Dalvi, Mohammad Reza
1
Della Lena, Sebastiano
1
Demirci, Ceren
1
Dwivedi, Yogesh Kumar
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Emrich, Oliver
1
Erdem, Mehmet
1
Ghorbani, Hassan
1
Greene, Mallik
1
Grewal, Rajdeep
1
Gu, Flora Fang
1
Guerrero, Edgar Enrique Zapata
1
Gupta, Amit
1
Gupta, Sunil
1
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Journal of business research : JBR
3
International Journal of Academic Research in Business and Social Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific Journal of Marketing and Logistics
1
DANUBE: Law, Economics and Social Issues Review
1
Danube : law and economics review
1
Ekonomika a managment
1
European Business Review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information technology & tourism
1
International journal of internet marketing and advertising : IJIMA
1
Journal for global business advancement : JGBA
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of Hospitality and Tourism Technology
1
Journal of euromarketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international business and economics : JIBE
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Management
1
Marketing : ZFP ; journal of research and management
1
Marketing Science
1
Paradigm : the journal of Institute of Management Technology
1
REVISTA APUNTES DEL CENES
1
Revista de Métodos Cuantitativos para la Economía y la Empresa
1
Revista de métodos cuantitativos para la economía y la empresa
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of developing areas
1
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ECONIS (ZBW)
33
RePEc
6
Other ZBW resources
5
EconStor
2
BASE
1
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1
Influencer
marketing
effectiveness
: giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Soda taxes and marketing conduct
Keller, Kristopher Oliver
;
Guyt, Jonne
;
Grewal, Rajdeep
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 393-410
Persistent link: https://www.econbiz.de/10014584216
Saved in:
3
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
4
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
5
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
6
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
7
Enhancing social media branded content effectiveness : strategies via telepresence and social presence
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Chun Hung Roberts
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013433712
Saved in:
8
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
9
The future of marketing analytics in the sharing economy
Akter, Shahriar
;
Hani, Umme
;
Dwivedi, Yogesh Kumar
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 85-100
Persistent link: https://www.econbiz.de/10013326917
Saved in:
10
Online retailing during the COVID-19 pandemic : consumer preferences for marketing actions with consumer self-benefits versus other-benefit components
Schreiner, Timo
;
Baier, Daniel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1866-1902
Persistent link: https://www.econbiz.de/10013206288
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