Search Results - subject:"Marketing planning"

Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning

Theoharakis, Vasilis; Zheng, Yuyan; Zhang, Long - In: Journal of business research : JBR 174 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014548081

Assessment of knowledge management processes in the marketing department of enterprises in Georgia : effects of ISO 9001 certification

Demir, Ahmet; Jebirashvili, Maka; Matin, Arian - In: International journal of knowledge management studies : … 15 (2024) 2, pp. 225-262

Persistent link: https://www.econbiz.de/10015065386

Exploring the mediating role of marketing planning in enterprise marketing capabilities

Fonseca, Joana Sofia da; Dias, Álvaro Lopes; Pereira, … - In: International journal of business environment : IJBE 14 (2023) 1, pp. 15-36

Persistent link: https://www.econbiz.de/10014234416

Practice-Oriented Marketing : Basics - Instruments - Case Studies

Kreutzer, Ralf T. - 2023

General principles of marketing -- Marketing planning and marketing research -- Marketing goals -- Marketing strategy …

Persistent link: https://www.econbiz.de/10014229288

A benefit segmentation framework for a nature-based tourism destination: the case of Kruger, Panorama and Lowveld areas in Mpumalanga Province

Nduna, Lesedi Tomana; van Zyl, Cine - In: International Journal of Tourism Cities 6 (2020) 4, pp. 953-973

results were used to develop a benefit segmentation framework as a marketing planning tool. Research limitations …

Persistent link: https://www.econbiz.de/10014813821

An examination of the current strategic marketing planning practices in professional sport clubs

Kriemadis, Thanos; Terzoudis, Christos; Kartakoullis, Nikos - In: Services marketing quarterly 43 (2022) 3, pp. 353-373

Persistent link: https://www.econbiz.de/10013352808

How classical and entrepreneurial brand management increases the performance of internationalising SMEs?

Kusi, Samuel Yaw; Gabrielsson, Peter; Baumgarth, Carsten - In: Journal of world business : JWB 57 (2022) 5, pp. 1-19

Persistent link: https://www.econbiz.de/10013342650

NEED FOR A SYSTEMATIC PROCESS OF MARKETING PLANNING IN ROMANIAN SMALL AND MEDIUM ENTERPRISES

Negricea, Iliuță Costel; Edu, Tudor - In: Romanian Economic Business Review 8 (2013) 2, pp. 144-151

, forces the contemporary enterprise to realise the importance of adopting marketing planning processes. The article approaches … marketing planning in the context of particular needs and aspects of Romanian small and medium enterprises. …

Persistent link: https://www.econbiz.de/10010692179

Developments in B to B and B to C marketing and sales automation systems

Stone, Merlin; Woodcock, Neil - In: Journal of business-to-business marketing 28 (2021) 2, pp. 203-222

Persistent link: https://www.econbiz.de/10012623623

INTERNET MARKETING THEORETICAL ASPECTS

Išoraitė, Margarita - 2017

Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place including a very cheap delivery of goods and services to a creative and specific target audience and receiving from clients fast feedback. The same as the real world, online...

Persistent link: https://www.econbiz.de/10011617940

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