EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Research Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Marketing practice"
Narrow search

Narrow search

Year of publication
Subject
All
Marketing 20 Marketing management 19 Marketing practice 17 Marketingmanagement 17 marketing practice 12 Marketing theory 10 Internet marketing 9 Online-Marketing 9 Marketingtheorie 8 Consumer behaviour 5 Konsumentenverhalten 5 E-commerce 3 Electronic Commerce 3 International marketing 3 Internationales Marketing 3 Market research 3 Marktforschung 3 Social Web 3 Social web 3 B-to-B-Marketing 2 Betriebswirtschaftsstudium 2 Business-to-business marketing 2 China 2 Contemporary marketing practice 2 Corporate psychopaths 2 Database marketing 2 Digital marketing 2 Empirical research 2 Environmental consciousness 2 Graduate business education 2 Green marketing 2 Information technology 2 Interaction marketing 2 KMU 2 Kudos and criticisms of marketing 2 Management practice 2 Market orientation 2 Marketing concept 2 Marketing education 2 Mid-range theory 2
more ... less ...
Online availability
All
Undetermined 23 Free 3
Type of publication
All
Article 36 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 28 Aufsatz in Zeitschrift 28 research-article 2 Aufsatz im Buch 1 Book section 1 Graue Literatur 1 Non-commercial literature 1 case-report 1 conceptual-paper 1 review-article 1 viewpoint 1
more ... less ...
Language
All
English 37 Undetermined 1
Author
All
Dibb, Sally 3 Boddy, Clive Roland 2 Brodie, Roderick J. 2 Croft, Robin 2 Ekman, Peter 2 Kitchen, Philip J. 2 Setkute, Justina 2 Sheth, Jagdish N. 2 Simões, Cláudia 2 Thilenius, Peter 2 Wensley, Robin 2 Aboalganam, Khaled M. 1 Al Bakri, Anas 1 Al-Kasasbeh, Omar 1 Alzghoul, Amro 1 Baek, Eunsoo 1 Ben Sliman, Malek 1 Bevan-Dye, Ayesha Lian 1 Browne, Sarah 1 Carranza Vallejo, Rocío 1 Chanthinok, Kriangsak 1 Chen, Yen-Heng 1 Collins, Jamie D. 1 Cuddihy, Laura 1 Dalsace, Frédéric 1 De Klerk, Natasha 1 Diaz Ruiz, Carlos Adrian 1 Diaz, Estrella 1 Duffy, Katherine 1 Erixon, Cecilia 1 Erixon, Cecilla 1 Esteban, Águeda 1 Farga, Allam Abu 1 Gameti, Daniel K. 1 Ghanbarpour, Tohid 1 Gustafsson, Anders 1 Harris, Fiona 1 Huang, Yu-Ting 1 Hyde, Fran 1 Hyman, Michael R. 1
more ... less ...
Institution
All
HEC Paris (École des Hautes Études Commerciales) 1 International Chamber of Commerce 1
Published in...
All
European Journal of Marketing 2 European journal of marketing : EJM 2 Journal of marketing 2 Journal of marketing education : JME 2 Marketing theory 2 AMS review : official publication of the Academy of Marketing Science 1 Anale. Seria Stiinte Economice. Timisoara 1 Cogent business & management 1 Economic development : journal of the Institute of Economics, Skopje 1 Economics, management and financial markets 1 ICC publication 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International business and economics research journal 1 International marketing review 1 Journal for global business advancement : JGBA 1 Journal of Business & Industrial Marketing 1 Journal of Historical Research in Marketing 1 Journal of Services Marketing 1 Journal of business research : JBR 1 Journal of business strategies 1 Journal of historical research in marketing 1 Journal of international business and economics : JIBE 1 Journal of marketing management : JMM ; journal of the Academy of Marketing 1 Journal of marketing management : MM 1 Journal of retailing and consumer services 1 Journal of social marketing : JSOCM 1 Journal of vacation marketing 1 Les Cahiers de Recherche 1 Qualitative Market Research: An International Journal 1 Qualitative market research : an international journal 1 Sustainable Luxury : An International Perspective 1 The journal of business & industrial marketing 1 The journal of services marketing 1
more ... less ...
Source
All
ECONIS (ZBW) 30 Other ZBW resources 6 RePEc 2
Showing 1 - 10 of 38
Cover Image
Nexus among green marketing practice, leadership commitment, environmental consciousness, and environmental performance in Jordanian pharmaceutical sector
Alzghoul, Amro; Aboalganam, Khaled M.; Al-Kasasbeh, Omar - In: Cogent business & management 11 (2024) 1, pp. 1-18
This research paper aims to investigate the correlation between green marketing practices, leadership commitment, environmental consciousness, and environmental performance within the pharmaceutical sector in Jordan. By employing a quantitative research methodology, this study provides valuable...
Persistent link: https://www.econbiz.de/10014543424
Saved in:
Cover Image
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone; Setkute, Justina - In: Journal of marketing education : JME 43 (2021) 3, pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
Cover Image
Social marketing : ready to help revolutionise marketing education
Harris, Fiona - In: Journal of social marketing : JSOCM 12 (2022) 3, pp. 354-370
Persistent link: https://www.econbiz.de/10013275478
Saved in:
Cover Image
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
Cover Image
Challenging the troubled status of the marketing discipline
Gustafsson, Anders; Ghanbarpour, Tohid - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
Saved in:
Cover Image
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang; Baek, Eunsoo; Jang, Juyeun - In: Sustainable Luxury : An International Perspective, (pp. 217-292). 2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
Cover Image
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 14 (2022) 2, pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
Cover Image
Digital tools and smart technologies in marketing : a thematic evolution
Diaz, Estrella; Esteban, Águeda; Carranza Vallejo, Rocío - In: International marketing review 39 (2022) 5, pp. 1122-1150
Persistent link: https://www.econbiz.de/10013455458
Saved in:
Cover Image
Gender categorisation in representational market practice
Murto, Riikka - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 238-265
Persistent link: https://www.econbiz.de/10012515246
Saved in:
Cover Image
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
  • 1
  • 2
  • 3
  • 4
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...