Allen, Juliann (ed.); Jochims, Bruna (ed.); Wu, Shuang (ed.) - Academy of Marketing Science / Annual Conference <2021, …; … - 2022
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World … concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization … insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review …