Search Results - subject:"Mavenism"

Small concept luxury department stores : psychographic characteristics affecting patronage intentions

Slaton, Kelcie; Testa, Danielle Sponder - In: International journal of retail and distribution management 51 (2023) 6, pp. 826-844

Persistent link: https://www.econbiz.de/10014281107

Need to evaluate as a predictor of creating and seeking online word of mouth

Xu, Mengran; Walker Reczek, Rebecca; Petty, Richard E. - In: Marketing letters : a journal of research in marketing 34 (2023) 4, pp. 697-712

Persistent link: https://www.econbiz.de/10014458467

The diffusion of price-related word-of-mouth : a study exploring the role of market mavens and social ties

Schneider, Sebastian; Huber, Frank - In: Journal of relationship marketing : innovations and … 21 (2022) 1, pp. 50-80

Persistent link: https://www.econbiz.de/10013336309

Can market mavens be negative word of mouth senders? : the moderating role of assumed-competence and gender

Taketani, Keigo; Mineo, Kei - In: Designing and communicating experience, (pp. 225-240). 2021

Persistent link: https://www.econbiz.de/10012648315

Food photo posting on social media while dining : an evidence using embedded correlational mixed methods approach

Javed, Maria; Malik, Faisal Azeem; Awan, Tahir Mumtaz; … - In: Journal of food products marketing : innovations in … 27 (2021) 1, pp. 10-26

Persistent link: https://www.econbiz.de/10012440340

Consumer identification with store brands: Differences between consumers according to their brand loyalty

Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: BRQ Business Research Quarterly 18 (2015) 2, pp. 111-126

brands. This study proposes and contrasts empirically a theoretical model of the effect of market mavenism and value … consumers with little brand loyalty, we find identification with the SB among the consumers with the greatest market mavenism …

Persistent link: https://www.econbiz.de/10012118386

Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363

Persistent link: https://www.econbiz.de/10011771907

The effect of prestige sensitivity on price acceptance in Vietnam’s mobile phone market

Nguyen Thi Huyen; Nguyen Minh Ngoc - In: Journal of economics and development : JED 20 (2018) 1, pp. 97-112

Persistent link: https://www.econbiz.de/10011978703

Antecedents and outcomes of market mavenism : insights based on survey and purchase data

Gauri, Dinesh Kumar; Harmon-Kizer, Tracy R.; Talukdar, … - In: Journal of business research : JBR 69 (2016) 3, pp. 1053-1060

Persistent link: https://www.econbiz.de/10011440173

Economic and utilitarain benefits of monetary versus non-monetary in-store sales promotions

Reid, Mike; Thompson, Peter; Mavondo, Felix; Brunsø, Karen - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 247-268

Persistent link: https://www.econbiz.de/10010512572