Thornhill, Mike; Xie, Karen; Lee, Young Jin - In: Journal of Hospitality and Tourism Technology 8 (2017) 1, pp. 87-100
Purpose Previous literature has discussed the importance of two types of social media exposures: owned social media (OSM) exposures generated by service providers and earned social media (ESM) exposures initiated by consumers. This study aims to examine the relative effects of owned and ESM...