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Search: subject:"Mental simulation"
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Consumer behaviour
26
Konsumentenverhalten
26
Simulation
23
Mental simulation
19
mental simulation
9
Cognition
6
Experiment
6
Kognition
6
Advertising effects
5
Online retailing
5
Online-Handel
5
Werbewirkung
5
Advertising
4
Werbung
4
Eating habit
3
Ernährungsverhalten
3
Internet marketing
3
Mental disorder
3
Mental imagery
3
Online-Marketing
3
Psychische Krankheit
3
Virtual reality
3
Virtuelle Realität
3
Augmented reality
2
Brand image
2
Corporate culture
2
Emotion
2
Food
2
Gastronomie
2
Gesundheit
2
Health
2
Markenimage
2
Mental Simulation
2
Online reviews
2
Restaurant industry
2
Self-referencing
2
Social Web
2
Social web
2
Unternehmenskultur
2
Willingness to pay
2
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Undetermined
29
Free
2
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Article
32
Book / Working Paper
1
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32
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32
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1
Graue Literatur
1
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1
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1
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English
33
Author
All
Aaker, Jennifer
2
Briley, Donnel A.
2
Krishna, Aradhna
2
Rudd, Melanie
2
Bagatini, Francine Zanin
1
Bellis, Emanuel de
1
Black, Matthew
1
Cai, Fengyan
1
Ceylan, Gizem
1
Chang, Chingching
1
Chang, Yu-Han
1
Chao, Chih-Wei
1
Chen, Clara Xiaoling
1
Chen, Ja-Shen
1
Choi, Dooyoung
1
Chou, Cindy Yunhsin
1
Chou, Yu-Jen
1
Christenson, Brett
1
Cian, Luca
1
Crisp, Richard J.
1
Diehl, Kristin
1
Duan, Shen
1
Feng, Shunzi
1
Fritz, William
1
Guan, Chong
1
Hadi, Rhonda
1
Hoegg, JoAndrea
1
Hopp, Christian
1
Hsu, Ya-Hui
1
Hu, Xingbao
1
Hung, Yu-Chen
1
Isaac, Mathew S.
1
Jang, Soocheong
1
Javornik, Ana
1
Jeong, EunHa
1
Jiang, Yuwei
1
Kahle, Lynn R.
1
Kaminski, Jermain Christopher
1
Kim, Young K.
1
Kou, Sining
1
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Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of business venturing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of fashion marketing and management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Stanford University Graduate School of Business research paper
1
The accounting review : a publication of the American Accounting Association
1
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
33
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1
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
Saved in:
2
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
3
Fueling user engagement in virtual CSR co-creation with
mental
simulation
: a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
4
Examining the effectiveness of public service announcements in encouraging pro-health behaviors : self-referent
mental
simulation
and empowerment as mediators
Chang, Chingching
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 336-360
Persistent link: https://www.econbiz.de/10014550822
Saved in:
5
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
6
Bracing for the sting of disposal : product purgatories encourage
mental
simulation
of the disposal process
Isaac, Mathew S.
;
Vinoo, Poornima
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 575-582
Persistent link: https://www.econbiz.de/10014329134
Saved in:
7
Effects of
mental
simulation
, new product attribute benefits and typicality on consumer attitudes
Chou, Yu-Jen
;
Hsu, Ya-Hui
;
Chang, Yu-Han
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2858-2877
Persistent link: https://www.econbiz.de/10014430292
Saved in:
8
Can you imagine yourself wearing this product? : Embodied
mental
simulation
and attractiveness in e-commerce product pictures
Bagatini, Francine Zanin
;
Rech, Eduardo
;
Pacheco, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 470-490
Persistent link: https://www.econbiz.de/10014313485
Saved in:
9
Narrative or non-narrative? : the effects of short video content structure on
mental
simulation
and resort brand attitude
Wang, Xin
;
Lai, Ivan K. W.
;
Lu, Yan
;
Liu, Xinyu
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 593-614
Persistent link: https://www.econbiz.de/10014319780
Saved in:
10
Can I touch the clothes on the screen? : the
mental
simulation
for touch in online fashion shopping
Lee, Ha Kyung
;
Choi, Dooyoung
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 418-435
Persistent link: https://www.econbiz.de/10014288968
Saved in:
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