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Search: subject:"Message specificity"
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Message specificity
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Advertising
2
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Public relations
2
Werbewirkung
2
Werbung
2
Öffentlichkeitsarbeit
2
Advertising planning
1
Attribute framing
1
CSR
1
Cause portfolios
1
Communication
1
Confidence
1
Credibility
1
Glaubwürdigkeit
1
Green advertising
1
Green marketing
1
Hypocrisy
1
Kommunikation
1
LOHAS
1
Message credibility
1
Message sidedness
1
Message strategy
1
Narrative Methode
1
Narrative advertising
1
Narrative method
1
Product type
1
Social Marketing
1
Social marketing
1
Trust
1
Vertrauen
1
Werbeplanung
1
environmental messages
1
message theory
1
purpose-driven
1
Öko-Marketing
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English
4
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Bartikowski, Boris
1
Berens, Guido A. J. M.
1
Eilert, Meike
1
Gangadharbatla, Harsha
1
Kim, Eunjin
1
Kwon, Eunseon
1
Quichocho, Danielle
1
Ratneshwar, Srinivasan
1
Robinson, Stefanie
1
Shoenberger, Heather
1
Vardeman, Christopher
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Journal of business research : JBR
3
Journal of marketing communications
1
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ECONIS (ZBW)
4
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1
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
2
Investigating the reception of broad versus specific CSR messages in advertisements in an environmental context
Gangadharbatla, Harsha
;
Vardeman, Christopher
; …
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10013371013
Saved in:
3
Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris
;
Berens, Guido A. J. M.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
Saved in:
4
The role of
message
specificity
in corporate social responsibility communication
Robinson, Stefanie
;
Eilert, Meike
- In:
Journal of business research : JBR
90
(
2018
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011882026
Saved in:
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