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Search: subject:"Micro image"
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Micro image
3
Animosity
2
Appraisals
2
Brand image
2
Buying behavior
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Consumer affinity
2
Country of origin
2
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2
Herkunftsbezeichnung
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International management
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Markenimage
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Brazil
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Consumer behaviour
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Country image
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1
Destination management
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Destinationsmanagement
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International marketing
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Internationales Marketing
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Konsumentenverhalten
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Macro image
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Multinationales Unternehmen
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Social Web
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Social web
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Tourism
1
Tourism marketing
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Tourismus
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Tourismusmarketing
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Transnational corporation
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country of origin image
1
destination quality
1
macro image of country
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micro image of country
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social media sharing
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Nes, Erik Bertin
2
Silkoset, Ragnhild
2
Yelkur, Rama
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De Martino, Marcella
1
Dedeoğlu, Bekir Bora
1
Giraldi, Janaina de Moura Engracia
1
Kucukergin, Kemal Gurkan
1
Leonetti, Alexandre Bevilacqua
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Montanari, Maria Gabriela
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International Business Review
1
International business review : the official journal of the European International Business Academy
1
Journal of vacation marketing
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
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ECONIS (ZBW)
3
RePEc
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A influência da imagem do Brasil nas intenções comportamentais de consumidores internacionais
Montanari, Maria Gabriela
;
Giraldi, Janaina de Moura …
- In:
Revista globalización, competitividad y gobernabilidad …
13
(
2019
)
3
,
pp. 114-130
Persistent link: https://www.econbiz.de/10012242878
Saved in:
2
Effect of social media sharing on destination brand awareness and destination quality
Dedeoğlu, Bekir Bora
;
Van Niekerk, Mathilda
; …
- In:
Journal of vacation marketing
26
(
2020
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10012166141
Saved in:
3
Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International business review : the official journal of …
23
(
2014
)
4
,
pp. 774-784
Persistent link: https://www.econbiz.de/10010400553
Saved in:
4
Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin
;
Yelkur, Rama
;
Silkoset, Ragnhild
- In:
International Business Review
23
(
2014
)
4
,
pp. 774-784
Our purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity.
Persistent link: https://www.econbiz.de/10010785185
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