Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: European Journal of Marketing 49 (2015) 5/6, pp. 851-873
specifically studies how mobile coupon redemption depends on the type of product offered, the convenience of accessing a retailer … preference for the status quo, this paper posits that mobile coupon redemption is determined by whether the offer requires …