Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit
Year of publication: |
2014
|
---|---|
Authors: | Khajehzadeh, Saman ; Oppewal, Harmen ; Tojib, Dewi |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 11, p. 2447-2455
|
Publisher: |
Elsevier |
Subject: | Shopping motivation | Regulatory focus | Regulatory fit | Product type | Temporal needs | Mobile coupon redemption |
-
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman, (2014)
-
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman, (2015)
-
Redemption time for coupons with limited duration : role of regulatory focus and product type
Wang, Jing, (2019)
- More ...
-
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman, (2015)
-
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman, (2014)
-
Speaking up against service unfairness : the role of negative meta-perceptions
Ho, Ting Hin, (2017)
- More ...