Search Results - subject:"Motivated consumer innovativeness"

Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming

Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 444-463

Persistent link: https://www.econbiz.de/10014505232

Consumer differences in motivated consumer innovativeness and global identity

Tanrikulu, Ceyda - In: Marketing i menedžment innovacij : m&mi (2022) 1, pp. 134-152

Persistent link: https://www.econbiz.de/10013168981

Effects of motivated consumer innovativeness on facial recognition payment adoption in the restaurant industry : a cross-cultural study

Hwang, Jinsoo; Kim, Jungsun; Kim, Heather Markham; Kim, … - In: International journal of hospitality management 117 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014457848

Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions : an empirical examination in two product categories

Zhao, Zhenzhen; Haikel-Elsabeh, Marie; Baudier, Patricia; … - In: International journal of technology management : IJTM 95 (2024) 1/2, pp. 226-252

Persistent link: https://www.econbiz.de/10015063803

Attitude towards drone food delivery services: Role of innovativeness, perceived risk, and green image

Mathew, Asish Oommen; Jha, Abhishek Nath; Lingappa, … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-24

Indian context through motivated consumer innovativeness (MCI), green image, and perceived risk. We analyzed the …. Functionally motivated consumer innovativeness and cognitively motivated consumer innovativeness were found to be significant …

Persistent link: https://www.econbiz.de/10012620652

Attitude towards drone food delivery services : role of innovativeness, perceived risk, and green image

Mathew, Asish Oommen; Jha, Abhishek Nath; Lingappa, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-24

Persistent link: https://www.econbiz.de/10012602032

Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM

Kautish, Pradeep; Purohit, Sonal; Filieri, Raffaele; … - In: Technological forecasting & social change : an … 190 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014438459

A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19

Hwang, Jinsoo; Choe, Ja Young; Choi, Young Gin; Kim, … - In: Journal of travel and tourism marketing 38 (2021) 4, pp. 368-382

Persistent link: https://www.econbiz.de/10012549655

Developing a new segmentation typology for telecom service users with the motivated consumer innovativeness (MCI) scale

Thakur, Anand; Jasrai, Lokesh; Kaur, Rupinderdeep - In: Services marketing quarterly 41 (2020) 4, pp. 287-305

Persistent link: https://www.econbiz.de/10012607275