Search Results - subject:"Myopic marketing management"

Tuck Siong Chung; Low, Angie; Rust, Roland T. - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1118-1142

Persistent link: https://www.econbiz.de/10014336210

Gu, Leilei - In: Journal of business research : JBR 157 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014229567

Bendig, David; Willmann, Daniel; Strese, Steffen; … - In: Journal of marketing 82 (2018) 2, pp. 19-41

Persistent link: https://www.econbiz.de/10011810249

Mizik, Natalie; Jacobson, Robert - In: Marketing Science 26 (2007) 3, pp. 361-379

evidence that some firms engage in this type of “myopic marketing management” at the time of a seasoned equity offering (SEO …

Persistent link: https://www.econbiz.de/10008787646