Search Results - subject:"NBD"

Benchmarking buyer behavior towards new brands

Trinh, Giang; Romaniuk, Jenni; Tanusondjaja, Arry - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 743-752

Persistent link: https://www.econbiz.de/10011614559

Ticking away the moments : timing regularity helps to better predict customer activity

Platzer, Michael; Reutterer, Thomas - In: Marketing science : the marketing journal of the … 35 (2016) 5, pp. 779-799

Persistent link: https://www.econbiz.de/10011584721

Can the negative binomial distribution predict industrial purchases?

Wilkinson, John W.; Trinh, Giang; Lee, Richard; Brown, Neil - In: Journal of Business & Industrial Marketing 31 (2016) 4, pp. 543-552

Purpose This paper aims to extend the known boundary conditions of the negative binomial distribution (NBD) model, and …/methodology/approach The study tested the NBD model and CTA in an industrial marketing context using a 12-month data set of purchases from an … Australian supplier of a range of industrial plastic resins. Findings The purchase data displayed a good NBD fit; the study …

Persistent link: https://www.econbiz.de/10014844087

A hybrid model for customer portfolio analysis in retailing

Norouzi, Ashraf; Albadvi, Amir - In: Management Research Review 39 (2016) 6, pp. 630-654

/non-binomial distribution (NBD) approach is used to model customer purchases in a non-contractual setting of research practice. Then, the …

Persistent link: https://www.econbiz.de/10014952463

Unveiling the relationship between the transaction timing, spending and dropout behavior of customers

Glady, Nicolas; Lemmens, Aurélie; Croux, Christophe - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 78-93

Persistent link: https://www.econbiz.de/10010517010

A simple heuristic for obtaining pareto/NBD parameter estimates

Marshall, Pablo - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 165-173

Persistent link: https://www.econbiz.de/10011339362

When is the best time to reactivate your inactive customers?

Ma, Shaohui; Tan, Hui; Fang, Shu - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 81-98

Persistent link: https://www.econbiz.de/10010490144

An investigation into gambling purchases using the NBD and NBD–Dirichlet models

Lam, Desmond; Mizerski, Richard - In: Marketing Letters 20 (2009) 3, pp. 263-276

Persistent link: https://www.econbiz.de/10005005669

The role of lifetime activity cues in customer base analysis

Hoppe, Daniel; Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 983-989

Persistent link: https://www.econbiz.de/10010364062

Predicting future purchases with the Poisson log-normal model

Trinh, Giang; Rungie, Cam; Wright, Malcolm; Driesener, Carl - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 219-234

Persistent link: https://www.econbiz.de/10010367204