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Search: subject:"Narrative persuasion"
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Consumer behaviour
5
Konsumentenverhalten
5
Narrative persuasion
5
Narrative Methode
4
Narrative method
4
narrative persuasion
4
Emotion
2
Advertising
1
Advertising effects
1
Affective resistance
1
Believability
1
Bestellung
1
COVID-19 vaccination
1
Communication
1
Consumer advocacy
1
Coronavirus
1
Corporate disclosure
1
Counterarguing
1
Counterfactual thinking
1
Empathy
1
Experiential products
1
Impfung
1
Influencer marketing
1
Instagram
1
Kommunikation
1
Leading option
1
Leistungsmotivation
1
Linguistics
1
Linguistik
1
Marketing communications
1
Mental simulation
1
Motivation
1
Option attachment
1
Order
1
Packaging
1
Perceived moral violation
1
Personality psychology
1
Persönlichkeitspsychologie
1
Präferenztheorie
1
Public relations
1
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English
9
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Hamby, Anne
2
Laer, Tom van
2
Appel, Markus
1
Bove, Liliana L.
1
Chao, Chih-Wei
1
Chen, Huan
1
Escalas, Jennifer Edson
1
Feng, Yang
1
Guan, Chong
1
Han, Jeong Yeob
1
Hende, Ellis van den
1
Hung, Yu-Chen
1
Kim, Hanyoung
1
Ko, Youngjee
1
Kong, Qian
1
Lee, Jongmin
1
Lei, Jing
1
Ludwig, Stephan
1
Moreau, Patrick
1
Orazi, Davide
1
Orazi, Davide C.
1
Seo, Ja Kyung
1
Seo, Youngji
1
Shen, Fuyuan
1
Song, Liang
1
Wang, Weirui
1
Yoon, Hye Jin
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Journal of business research : JBR
4
Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of service research
1
Journal of social marketing : JSOCM
1
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ECONIS (ZBW)
9
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1
Whose story is this? : source reveal as a communication tactic to increase consumers' advocacy for social causes
Hamby, Anne
;
Orazi, Davide
;
Moreau, Patrick
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014534997
Saved in:
2
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee
;
Kim, Hanyoung
;
Seo, Youngji
;
Han, Jeong Yeob
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
Saved in:
3
Not whodunit but whydunit : story characters' motivations influence audience interest in services
Hamby, Anne
;
Laer, Tom van
- In:
Journal of service research
25
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012887034
Saved in:
4
Affective resistance to
narrative
persuasion
Appel, Markus
- In:
Journal of business research : JBR
149
(
2022
),
pp. 850-859
Persistent link: https://www.econbiz.de/10013325706
Saved in:
5
An expert with whom I can identify : the role of narratives in influencer marketing
Feng, Yang
;
Chen, Huan
;
Kong, Qian
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
Saved in:
6
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
7
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
Saved in:
8
The effects of health narratives : examining the moderating role of persuasive intent
Wang, Weirui
;
Shen, Fuyuan
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 120-135
Persistent link: https://www.econbiz.de/10012200131
Saved in:
9
Love at first sight : the effect of presentation order on evaluation of experiential options in luxury tour packages
Hung, Yu-Chen
;
Song, Liang
;
Chao, Chih-Wei
;
Guan, Chong
- In:
Journal of business research : JBR
81
(
2017
),
pp. 181-191
Persistent link: https://www.econbiz.de/10011771688
Saved in:
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