Shahabadi, Abolfazl; Amjadian, Shiva; Ghasemifar, Samineh; … - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-19
the highly competitive environment in global markets. In addition, increasing the value of the national brand through the … improvement of customer's loyalty and growth of high-tech exports. In this paper, we evaluate the impact of the national brand on … (GMM), during the period 2015-2021. The results showed the positive and significant impact of the national brand in this …