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Search: subject:"Need for uniqueness"
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Consumer behaviour
70
Konsumentenverhalten
69
Need for uniqueness
57
need for uniqueness
27
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Luxury goods
16
Luxusgüter
15
Beziehungsmarketing
11
Brand
11
Personality psychology
11
Persönlichkeitspsychologie
11
Relationship marketing
11
Markenartikel
9
Viral marketing
9
Virales Marketing
9
Social Web
8
Social web
8
Status consumption
8
Online retailing
7
Online-Handel
7
China
6
Consumer need for uniqueness
6
Jugendliche
6
Youth
6
Emotion
5
Fashion
5
Internet marketing
5
Mode
5
Online-Marketing
5
Self-congruity
5
Social network
5
Customer satisfaction
4
India
4
Indien
4
Innovation
4
Kundenzufriedenheit
4
Perceived risk
4
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Online availability
All
Undetermined
85
Free
3
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Article
106
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Article in journal
86
Aufsatz in Zeitschrift
86
research-article
10
Conference paper
1
Konferenzbeitrag
1
Language
All
English
97
Undetermined
9
Author
All
Gentina, Elodie
4
Das, Manish
3
Hyun, Sunghyup Sean
3
Roy, Rajat
3
Toporowski, Waldemar
3
Anand, S. Joseph Jeya
2
Bhaduri, Gargi
2
Butori, Raphaëlle
2
Chakrabarti, Ronika
2
Dey, Banasree
2
Ding, Ying
2
Han, HyoJoo
2
Harikrishnan, K.
2
He, Feng
2
He, Yanqun
2
Heath, Timothy B.
2
Henkel, Laura
2
Jebarajakirthy, Charles
2
Kashi, Alireza Nalchi
2
Keh, Hean Tat
2
Li, Li
2
Liu, Longzhu
2
Lunardo, Renaud
2
Malik, Aneela
2
Mathew, Jones
2
Mazodier, Marc
2
Merunka, Dwight
2
Rabbanee, Fazlul K.
2
Saenger, Christina
2
Saha, Victor
2
Sengupta, Aditi Sarkar
2
Shaikh, Shayan
2
Stanforth, Nancy
2
Thomas, Veronica L.
2
Ye, Lilly
2
Adityan, H.
1
Ahn, Jiseon
1
Akram, M. S.
1
Akram, M.S.
1
Arslan, Yusuf
1
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Journal of retailing and consumer services
12
Journal of business research : JBR
10
Journal of Business Research
6
International journal of hospitality management
4
Journal of global marketing
3
Journal of international consumer marketing
3
Asia Pacific journal of marketing and logistics
2
International Journal of Culture, Tourism and Hospitality Research
2
International journal of Indian culture and business management : IJICBM
2
International journal of consumer studies
2
Journal of Consumer Marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Economic and business review : EBR
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Global Business Review
1
Global business review
1
Global journal of business research : GJBR
1
Industrial Management & Data Systems
1
Industry and innovation
1
International Marketing Review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business environment : IJBE
1
International journal of business excellence
1
International journal of business innovation and research
1
International journal of emerging markets
1
International journal of retail and distribution management
1
International marketing review
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Happiness Studies
1
Journal of Indian Business Research
1
Journal of Indian business research
1
Journal of Services Marketing
1
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ECONIS (ZBW)
87
Other ZBW resources
10
RePEc
9
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106
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61
Innovativeness and uniqueness as motivations for online shopping tendency and the mediating role of information acquisition
Adityan, H.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
; …
- In:
International journal of business innovation and research
13
(
2017
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10011724244
Saved in:
62
Purchasing massive prestige brands : the exploration of consumers' value perceptions
Mayasari, Iin
;
Wiadi, Iyus
- In:
ASEAN marketing journal : Association of Southeast …
9
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011915540
Saved in:
63
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
Saved in:
64
First-class airline travelers’ tendency to seek uniqueness : how does it influence their purchase of expensive tickets?
Hwang, Jinsoo
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 935-947
Persistent link: https://www.econbiz.de/10011757742
Saved in:
65
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
66
Impact of other customers in high and low involvement services : moderating role of customer's
need
for
uniqueness
Sengupta, Aditi Sarkar
;
Sreejesh, S.
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10011761485
Saved in:
67
Effets of product scarcity : the mediating role of consumer
need
for
uniqueness
and conformity
Wu, Paul C. S.
;
Lo, Wei-Kang
- In:
International journal of business environment : IJBE
9
(
2017
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10011754156
Saved in:
68
Promoting or protecting my brand: the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
Journal of Consumer Marketing
34
(
2017
)
1
,
pp. 66-73
need
for
uniqueness
(cNFU) on intentions to engage in brand-promoting and brand-protecting word-of-mouth behavior to in …
Persistent link: https://www.econbiz.de/10014850108
Saved in:
69
Do luxury brands successfully entice consumers? The role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M.S.
; …
- In:
International Marketing Review
34
(
2017
)
4
,
pp. 498-513
orientations on their personality traits, such as conformity,
need
for
uniqueness
and status consumption, which in turn affect …
Persistent link: https://www.econbiz.de/10014828454
Saved in:
70
Impact of other customers on service quality evaluation and revisit intention in hospitality services
Sarkar Sengupta, Aditi
;
Pillai, Sreejesh S.
- In:
International Journal of Culture, Tourism and …
11
(
2017
)
2
,
pp. 182-192
of CP as a strategy when individuals vary in terms of their
need
for
uniqueness
(NFU). Design/methodology/approach A 2 …
Persistent link: https://www.econbiz.de/10014768607
Saved in:
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