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Search: subject:"Net Promoter Scores"
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subject:"Net promoter score"
(52 results)
1
NPS spillover in brand extensions : an empirical study
Cho, Jihoon
;
Walker, Doug
;
Nowlin, Edward L.
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 359-371
Persistent link: https://www.econbiz.de/10014584493
Saved in:
2
Understanding the link between customer feedback metrics and firm performance
Agag, Gomaa
;
Durrani, Baseer Ali
;
Shehawy, Yasser Moustafa
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014303148
Saved in:
3
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
4
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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