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Search: subject:"Neuro-marketing"
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Subject
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Neuromarketing
441
Consumer behaviour
211
Konsumentenverhalten
211
Neuroscience
114
Neurowissenschaften
114
Brand management
70
Markenführung
70
Emotion
54
Neuroökonomie
48
Neuroeconomics
47
Advertising effects
45
Werbewirkung
45
Marketing
44
neuromarketing
35
Markenimage
34
Brand image
32
Marktforschung
30
Verbraucherverhalten
30
Market research
29
Werbung
27
Deutschland
26
Germany
26
Marketing management
26
Marketingmanagement
26
Psychology of advertising
25
Werbepsychologie
25
Brand
24
Markenartikel
24
Advertising
23
Wahrnehmung
20
consumer neuroscience
20
Cognition
18
Kognition
18
Perception
18
Kaufentscheidung
17
neuroscience
17
Bibliometrics
16
Bibliometrie
16
EEG
16
Ethik
14
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All
Undetermined
161
Free
63
Type of publication
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Article
278
Book / Working Paper
169
Journal
1
Type of publication (narrower categories)
All
Article in journal
176
Aufsatz in Zeitschrift
176
Aufsatz im Buch
99
Book section
99
Graue Literatur
21
Non-commercial literature
21
Aufsatzsammlung
18
Arbeitspapier
12
Collection of articles of several authors
12
Hochschulschrift
12
Ratgeber
12
Sammelwerk
12
Working Paper
12
Guidebook
11
Case study
9
Fallstudie
9
Thesis
7
Interview
3
Konferenzschrift
3
Lehrbuch
3
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Systematic review
2
Übersichtsarbeit
2
Amtliche Publikation
1
Collection of articles written by one author
1
Conference proceedings
1
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1
Forschungsbericht
1
Sammlung
1
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1
review
1
review-article
1
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Language
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English
292
German
154
French
1
Russian
1
Author
All
Häusel, Hans-Georg
17
Kenning, Peter
13
Smidts, Ale
8
Hubert, Anita Mirja
7
Plassmann, Hilke
6
Scheier, Christian
6
Schwarz, Elke
6
Briesemeister, Benny B.
5
Gernsheimer, Oliver
5
Möll, Thorsten
5
Raab, Gerhard
5
Schindler, Maik
5
Senior, Carl
5
Venkatraman, Vinod
5
Weber, Bernd
5
Bittner, Gerhard
4
Elger, Christian Erich
4
Klucharev, Vasily
4
Nufer, Gerd
4
Selmer, Werner Klaus
4
Thinius, Jochen
4
Traindl, Arndt
4
Untiedt, Jan
4
Badoc, Michel
3
Bayle-Tourtoulou, Anne-Sophie
3
Boksem, Maarten A. S.
3
Bonga, Wellington Garikai
3
Domning, Marc
3
Dutta, Tanusree
3
Esch, Franz-Rudolf
3
Foxall, Gordon R.
3
Hain, Cornelia
3
Hamelin, Nicolas
3
Held, Dirk
3
Hsu, Ming
3
Hubert, Marco
3
Huettel, Scott A.
3
Lee, Nick
3
Lehmann-Waffenschmidt, Marco
3
Lindstrøm, Martin
3
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Institution
All
Springer Fachmedien Wiesbaden
9
Haufe-Lexware GmbH & Co. KG
4
Books on Demand GmbH <Norderstedt>
3
BrainSigns <Körperschaft>
1
De Gruyter Oldenbourg
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher / Unit Consumer Enforcement and Redress
1
Fachhochschule Reutlingen / European School of Business
1
Gesellschaft zur Erforschung des Markenwesens
1
Jutta Richter-Altman RAM-Verlag
1
Klausurwoche Neuroimaging und Neuroökonomie - Grundlagen, Ethische Fragestellungen, Soziale und Rechtliche Relevanz <2014, Münster (Westf)>
1
London School of Economics and Political Science
1
Markenverband
1
Open Evidence <Körperschaft>
1
Springer Gabler <Firma>
1
Taylor and Francis
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Published in...
All
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
SpringerLink / Bücher
15
Journal of consumer behaviour : an international research review
14
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of consumer behaviour
6
Journal of retailing and consumer services
6
Springer eBook Collection
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Fontys Venlo - publication of applied sciences
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of euromarketing
2
Journal of management research
2
Markenkommunikation und Beziehungsmarketing
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
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Source
All
ECONIS (ZBW)
446
Other ZBW resources
2
Showing
21
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448
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21
The dynamics of neuromarketing : publication, collaboration, and topic prominence
Cardoso, Lucilia
;
Araujo, Arthur Barbosa de
;
Dias, Francisco
- In:
Biometrics and neuroscience research in business and …
,
(pp. 223-243)
.
2024
Persistent link: https://www.econbiz.de/10014560401
Saved in:
22
Using neuroscience to understand consumers
Moutinho, Luiz
;
Menezes, Karla
;
Menezes, Silvio
- In:
Biometrics and neuroscience research in business and …
,
(pp. 245-277)
.
2024
Persistent link: https://www.econbiz.de/10014560402
Saved in:
23
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
24
Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique
- In:
Biometrics and neuroscience research in business and …
,
(pp. 295-315)
.
2024
Persistent link: https://www.econbiz.de/10014560409
Saved in:
25
Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking
Mashrur, Fazla Rabbi
;
Rahman, Khandoker Mahmudur
;
Miya, …
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1146-1157
Persistent link: https://www.econbiz.de/10014575570
Saved in:
26
Neuromarketing in predicting consumer behavior : the efficiency & effectiveness
Singh, Nripendra
;
Surabhi Singh
;
Nagaraj, Samala
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1597-1601
Persistent link: https://www.econbiz.de/10014575999
Saved in:
27
Neuromarketing in predicting voting behavior : a case of National elections in India
Gupta, Raveena
;
Verma, Harsh
;
Kapoor, Anuj Pal
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 336-356
Persistent link: https://www.econbiz.de/10014507236
Saved in:
28
Neuromarketing and consumer behavior : a bibliometric analysis
Kajla, Tanveer
;
Sahil Raj
;
Kansra, Pooja
;
Gupta, S. L.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 959-975
Persistent link: https://www.econbiz.de/10014507489
Saved in:
29
Does sustainable communication have an impact on international social media audiences? : a neuromarketing explorative study between Finland and Italy
Caratù, Myriam
;
Cherubino, Patrizia
;
Menicocci, Stefano
; …
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
1
,
pp. 21-54
Persistent link: https://www.econbiz.de/10014512431
Saved in:
30
Building organizational resilience with neuroleadership
Saluja, Shefali
(
ed.
);
Kukreja, Jyoti
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014464983
Saved in:
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