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Search: subject:"Niche brand"
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Brand
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Brand management
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Consumer behaviour
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Markenartikel
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Markenführung
4
Brand image
3
Markenimage
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Niche brand
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Brand choice behaviour
1
Channel substitution
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Channel synergy
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City of origin
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Distribution channel
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Duplication of Purchase
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E-commerce
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Einzelhandel
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Electronic Commerce
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Internet marketing
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Marketingmanagement
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Mass-market brand
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Multichannel retailing
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NBD-Dirichlet
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Niche marketing strategy
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Nischenstrategie
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Non-stationarity
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Offline brand condition
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Online-Marketing
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Portfolio selection
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Portfolio-Management
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Power distance belief
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Product design
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Product management
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Produktgestaltung
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Produktmanagement
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Retail trade
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Risikoaversion
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Bound, John
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Choi, Jeonghye
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DelVecchio, Devon
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Graham, Charles
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Ke, T. Tony
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Kim, Jikyung Jeanne
1
Kim, Mingyung
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Lalwani, Ashok K.
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Scriven, John
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Shin, Jiwoong
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Australasian marketing journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Marketing science
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ECONIS (ZBW)
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A model of product portfolio design : guiding consumer search through brand positioning
Ke, T. Tony
;
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science
42
(
2023
)
6
,
pp. 1101-1124
Persistent link: https://www.econbiz.de/10014436761
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2
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
3
Making sense of common Dirichlet deviations
Scriven, John
;
Bound, John
;
Graham, Charles
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10011792386
Saved in:
4
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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