Greenhalgh, Greg P; Greenwell, T. Christopher - In: International Journal of Sports Marketing and Sponsorship 14 (2013) 2, pp. 2-19
This study surveys professional niche sports sponsors in an effort to empirically understand what selection criteria … these companies deem important when evaluating professional niche sports sponsorship proposals. Findings suggest that … professional niche sports properties may possess unique attributes on which sponsors place very high levels of importance, such as …