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Search: subject:"OR in Marketing"
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OR in marketing
83
Theorie
41
Theory
41
Consumer behaviour
21
Konsumentenverhalten
21
Preismanagement
19
Pricing strategy
19
Advertising
18
Werbung
18
Game theory
15
Einzelhandel
14
Retail trade
14
Spieltheorie
14
Pricing
13
Competition
9
Wettbewerb
9
Beziehungsmarketing
7
Brand
7
Brand management
7
Forecasting model
7
Markenartikel
7
Markenführung
7
Product quality
7
Produktqualität
7
Prognoseverfahren
7
Relationship marketing
7
Differential games
6
Distribution channel
6
Lieferkette
6
Supply chain
6
Vertriebsweg
6
Internet marketing
5
Market segmentation
5
Marketing management
5
Marketingmanagement
5
OR in Marketing
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Product differentiation
5
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Online availability
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Undetermined
85
Free
4
Type of publication
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Article
94
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Article in journal
86
Aufsatz in Zeitschrift
86
Article
1
Language
All
English
88
Undetermined
6
Author
All
Karray, Salma
7
Fildes, Robert
5
Huang, Tao
4
Martín Herrán, Guiomar
4
Lessmann, Stefan
3
Ma, Shaohui
3
Soopramanien, Didier
3
Altsitsiadis, Efthymios
2
Andronikidis, Andreas
2
Aust, Gerhard
2
Avagyan, Vardan
2
Bazargan, Amirhossein
2
Bi, Gongbing
2
Buscher, Udo
2
Chenavaz, Régis Y.
2
Coussement, Kristof
2
De Bock, Koen W.
2
Esteban-Bravo, Mercedes
2
Hua, Guowei
2
Liu, Lindong
2
Lu, Lijue
2
Maldonado, Sebastián
2
Montoya, Ricardo
2
Navas, Jorge
2
Petruzzi, Nicholas C.
2
Shang, Jennifer
2
Shi, Hongyan
2
Sigué, Simon Pierre
2
Tsafarakis, Stelios
2
Vakharia, A.
2
Vidal-Sanz, Jose M.
2
Waters, James
2
Yenipazarli, A.
2
Yenipazarli, Arda
2
Zaccour, Georges
2
Zervoudakis, Konstantinos
2
Zhang, Juliang
2
Zolfaghari, Saeed
2
Abedin, Mohammad Zoynul
1
Aggrawal, Deepti
1
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Published in...
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European journal of operational research : EJOR
72
European Journal of Operational Research
6
International journal of production economics
3
International journal of production research
2
Journal of the Operational Research Society
2
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of business research : JBR
1
Journal of economic dynamics & control
1
Journal of management analytics
1
Journal of the Operational Research Society : OR
1
Omega : the international journal of management science
1
Operations Research Perspectives
1
Operations research perspectives
1
Transportation research / E : an international journal
1
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Source
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ECONIS (ZBW)
87
RePEc
6
EconStor
1
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71
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
72
When to adopt a service innovation : Nash equilibria in a competitive diffusion framework
Paç, M. Fazıl
;
Savin, Sergei
;
Velu, Chander
- In:
European journal of operational research : EJOR
271
(
2018
)
3
,
pp. 968-984
Persistent link: https://www.econbiz.de/10011903245
Saved in:
73
Information disclosure strategies for the intermediary and competitive sellers
Zhang, Tao
;
Li, Gang
;
Lai, Kin Keung
;
Leung, John W.K.
- In:
European journal of operational research : EJOR
271
(
2018
)
3
,
pp. 1156-1173
Persistent link: https://www.econbiz.de/10011903306
Saved in:
74
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
75
Revenue management for durable goods using trade-ins with certified pre-owned options
Chen, Jen-Ming
;
Hsu, Yu-Ting
- In:
International journal of production economics
186
(
2017
),
pp. 55-70
Persistent link: https://www.econbiz.de/10011697101
Saved in:
76
Inventory disclosure in online retailing
Aydinliyim, Tolga
;
Pangburn, Michael S.
;
Rabinovich, Elliot
- In:
European journal of operational research : EJOR
261
(
2017
)
1
,
pp. 195-204
Persistent link: https://www.econbiz.de/10011765012
Saved in:
77
Simultaneous preference estimation and heterogeneity control for choice-based conjoint via support vector machines
López, Julio
;
Maldonado, Sebastián
;
Montoya, Ricardo
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
11
,
pp. 1323-1334
Persistent link: https://www.econbiz.de/10011815891
Saved in:
78
A retail store SKU promotions optimization model for category multi-period profit maximization
Ma, Shaohui
;
Fildes, Robert
- In:
European journal of operational research : EJOR
260
(
2017
)
2
,
pp. 680-692
Persistent link: https://www.econbiz.de/10011699095
Saved in:
79
Managing new and remanufactured products to mitigate environmental damage under emissions regulation
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10011434891
Saved in:
80
Demand forecasting with high dimensional data : the case of SKU retail sales forecasting with intra- and inter-category promotional information
Ma, Shaohui
;
Fildes, Robert
;
Huang, Tao
- In:
European journal of operational research : EJOR
249
(
2016
)
1
,
pp. 245-257
Persistent link: https://www.econbiz.de/10011435824
Saved in:
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