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Search: subject:"Older Consumers"
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Subject
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Older consumers
122
Consumer behaviour
76
Elderly people
48
Konsumentenverhalten
48
Ältere Menschen
47
Market segmentation
27
older consumers
24
Age group
19
Altersgruppe
19
Aging population
11
Alternde Bevölkerung
11
Older workers
10
Ältere Arbeitskräfte
10
Advertising
9
Age groups
9
Customer satisfaction
9
Marketing strategy
9
Relationship marketing
9
Clothing
8
Kundenzufriedenheit
7
Marketing management
7
Retail trade
7
Shopping
7
United Kingdom
7
Women
7
Beziehungsmarketing
6
Cognition
6
Demographics
6
Marketing
6
Retailing
6
Target marketing
6
Aging
5
Australia
5
Bekleidung
5
Consumer behavior
5
Consumer marketing
5
Consumers
5
Fashion
5
Internet
5
Private consumption
5
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Online availability
All
Undetermined
123
Free
7
Type of publication
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Article
141
Book / Working Paper
10
Type of publication (narrower categories)
All
research-article
66
Article in journal
48
Aufsatz in Zeitschrift
48
review-article
8
conceptual-paper
5
viewpoint
3
case-report
2
Bibliographie
1
back-matter
1
non-article
1
review
1
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Language
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English
143
Undetermined
8
Author
All
Moschis, George P.
17
Carrigan, Marylyn
7
Mathur, Anil
6
Szmigin, Isabelle
6
Amatulli, Cesare
3
Guido, Gianluigi
3
Hare, Caroline
3
Laurent, Gilles
3
Sudbury-Riley, Lynn
3
Bovell, Leah
2
Drolet, Aimee
2
Gutchess, Angela
2
Hwang, Jiyoung
2
Jones, Ian Rees
2
Kim, Youn-Kyung
2
Kirk, David
2
Kwon, Wi‐Suk
2
Lambert-Pandraud, Raphaëlle
2
Lang, Tim
2
Leventhal, Richard C.
2
Lim, Chae Mi
2
Nicholls, Richard
2
Oates, Barbara
2
Pavlopoulou, Ismini
2
Peters, Ellen
2
Rosenbaum, Mark S.
2
Ruys, Hein
2
Shannon, Randall
2
Sheng, Xiaojing
2
Shufeldt, Lois
2
Sim Ong, Fon
2
Tynan, Caroline
2
Vaught, Bobby
2
Wilson-Nash, Carolyn
2
Yoon, Carolyn
2
Abdalla, Carla Caires
1
Abessi, Masoud
1
Akram, Selina
1
Altobello Nasco, Suzanne
1
Anckar, Bill
1
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Institution
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HEC Paris (École des Hautes Études Commerciales)
1
Université Paris-Dauphine (Paris IX)
1
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
Published in...
All
Journal of Consumer Marketing
23
Journal of Services Marketing
11
Journal of Marketing Practice: Applied Marketing Science
9
International Journal of Retail & Distribution Management
8
Journal of retailing and consumer services
8
International journal of consumer studies
7
Journal of Fashion Marketing and Management: An International Journal
7
Marketing Intelligence & Planning
5
International Journal of Contemporary Hospitality Management
3
The international review of retail, distribution and consumer research
3
Asia Pacific Journal of Marketing and Logistics
2
European journal of marketing
2
International Journal of Pharmaceutical and Healthcare Marketing
2
Journal of Product & Brand Management
2
Marketing Letters
2
Tourism Review
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Consumer behavior review : CBR
1
Economics Papers from University Paris Dauphine
1
European Journal of Marketing
1
Health marketing quarterly
1
International Journal of Bank Marketing
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Physical Distribution & Materials Management
1
International Journal of Wine Business Research
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Jena Research Papers in Business and Economics - Working and Discussion Papers
1
Journal of Business Ethics
1
Journal of Business Strategy
1
Journal of Enterprise Information Management
1
Journal of Family and Economic Issues
1
Journal of Research in Interactive Marketing
1
Journal of Social Marketing
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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Source
All
Other ZBW resources
87
ECONIS (ZBW)
49
RePEc
9
USB Cologne (EcoSocSci)
6
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1
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of
older
consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
2
Happy to see you : the positive effects of in-store service encounters on the satisfaction of
older
consumers
Berg, Hanna
;
Liljedal, Karina T.
;
Söderlund, Magnus
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 479-493
Persistent link: https://www.econbiz.de/10014558954
Saved in:
3
Older
consumers
and technology : a critical systematic literature review
Franco, Paolo
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 92-121
Persistent link: https://www.econbiz.de/10014327819
Saved in:
4
Marketing to the Aging Population : Strategies and Tools for Companies in Various Industries
Moschis, George P.
-
2022
Preface and Acknowledgments -- Table of contents -- Overview -- Understanding the Needs of
Older
Consumers
-- Overview …
Persistent link: https://www.econbiz.de/10013392539
Saved in:
5
The impact of age stereotype threats on
older
consumers
' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
6
Unpacking the influencing factors of telehealth usage among
older
consumers
Sheng, Xiaojing
;
Martirosyan, Yuri
;
Hossain, Khondoker …
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10014575148
Saved in:
7
Ageing and responsible consumption
Zbuchea, Alexandra
;
Ivan, Loredana
;
Mocanu, Rares
- In:
Management dynamics in the knowledge economy
9
(
2021
)
4/34
,
pp. 499-512
Persistent link: https://www.econbiz.de/10012805661
Saved in:
8
What we do know and don't know about marketing communications on mature consumers
Yannopoulou, Natalia
;
Manika, Danae
;
Koblarp Chandrasapth
; …
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1969-1995
Persistent link: https://www.econbiz.de/10014342188
Saved in:
9
Investigating
older
consumers
' acceptance factors of autonomous vehicles
Park, Jein
;
Han, Semi
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014252000
Saved in:
10
Selecting, optimizing, and compensating during lockdown : how
older
consumers
use social networking services to improve social well-being
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
;
Wang, Zilin
- In:
Journal of interactive marketing
58
(
2023
)
2/3
,
pp. 301-320
Persistent link: https://www.econbiz.de/10014252991
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