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  • Search: subject:"Online Marketing"
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Year of publication
Subject
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Online-Marketing 13,230 Internet marketing 12,811 Social Web 5,913 Social web 5,906 Konsumentenverhalten 4,516 Consumer behaviour 4,513 Werbewirkung 2,128 Advertising effects 2,118 Electronic Commerce 2,104 Online-Handel 2,044 Online retailing 2,041 E-commerce 1,986 Advertising 1,799 Werbung 1,798 Viral marketing 1,760 Virales Marketing 1,760 Markenführung 1,612 Beziehungsmarketing 1,604 Brand management 1,603 Relationship marketing 1,595 Internet 1,184 Marketingmanagement 1,183 Marketing management 1,169 Markenimage 924 Brand image 917 Social media 880 Website 864 social media 845 Suchmaschine 707 Search engine 698 Marketing 644 Soziales Netzwerk 585 Digitalisierung 512 Social network 496 USA 481 Digitization 478 United States 476 Deutschland 469 Brand 452 Germany 443
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Online availability
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Undetermined 5,893 Free 2,391
Type of publication
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Article 9,326 Book / Working Paper 4,002 Journal 33 Other 1
Type of publication (narrower categories)
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Article in journal 7,888 Aufsatz in Zeitschrift 7,888 Aufsatz im Buch 1,352 Book section 1,352 Graue Literatur 526 Non-commercial literature 526 Working Paper 410 Arbeitspapier 394 Collection of articles of several authors 267 Sammelwerk 267 Hochschulschrift 258 Ratgeber 237 Aufsatzsammlung 230 Guidebook 225 Case study 174 Fallstudie 174 Thesis 119 Conference paper 115 Konferenzbeitrag 115 Lehrbuch 111 Textbook 87 Konferenzschrift 67 Glossar enthalten 35 Glossary included 35 Handbook 33 Handbuch 33 Collection of articles written by one author 28 Sammlung 28 research-article 21 Conference proceedings 20 Bibliografie enthalten 12 Bibliography included 12 Article 10 Interview 8 Amtsdruckschrift 7 Festschrift 7 Government document 7 Einführung 6 Bibliografie 5 Dissertation u.a. Prüfungsschriften 5
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Language
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English 11,940 German 1,363 Undetermined 38 French 9 Polish 6 Russian 6 Spanish 5 Romanian 3 Swedish 3 Serbian 2 Czech 1 Italian 1 Slovak 1
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Author
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Kreutzer, Ralf T. 45 Goldfarb, Avi 31 Skiera, Bernd 31 Tucker, Catherine 31 Dwivedi, Yogesh Kumar 27 Law, Chun Hung Roberts 24 Fritz, Wolfgang 23 Wilbur, Kenneth C. 23 Ghose, Anindya 22 Jerath, Kinshuk 20 Whinston, Andrew B. 20 Chaffey, Dave 19 Lammenett, Erwin 19 Schwarz, Torsten 19 Edelman, Benjamin 18 Kollmann, Tobias 18 Tucker, Catherine E. 18 Bonatti, Alessandro 17 Decarolis, Francesco 17 Karjaluoto, Heikki 17 Ozuem, Wilson 17 Pelsmacker, Patrick de 17 Smith, Katherine Taken 17 Wirtz, Bernd W. 17 Bergemann, Dirk 16 Okazaki, Shintaro 16 Rita, Paulo 16 Sayedi, Amin 16 Schultz, Carsten D. 16 Ahuja, Vandana 15 Choi, Yung Kyun 15 Harrigan, Paul 15 Martínez-López, Francisco J. 15 Reijmersdal, Eva A. van 15 Scott, David Meerman 15 Stephen, Andrew T. 15 Tan, Yong 15 Bigné Alcañiz, J. Enrique 14 Filieri, Raffaele 14 Hollebeek, Linda D. 14
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Institution
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Springer Fachmedien Wiesbaden 90 National Bureau of Economic Research 25 IGI Global 24 Information Resources Management Association 16 OECD 12 Haufe-Lexware GmbH & Co. KG 11 Springer Gabler <Firma> 10 American Marketing Association 9 Books on Demand GmbH <Norderstedt> 9 Deutscher Dialogmarketing Verband 9 Universität Mannheim 8 MITP Verlags-GmbH & Co. KG 7 Nomos Verlagsgesellschaft 6 Organisation for Economic Co-operation and Development 6 Springer-Verlag GmbH 6 Wiley-VCH 6 Technische Universität Braunschweig 5 Campus Verlag 4 Edward Elgar Publishing 4 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 4 Peter Lang GmbH 4 Rheinwerk Verlag 4 Springer International Publishing 4 UVK Verlagsgesellschaft mbH 4 Universität Bremen 4 Verlag Dr. Kovač 4 epubli GmbH 4 World Tourism Organization 3 AMA Summer Academic Conference <2023, San Francisco, Calif.> 2 Berliner Wissenschafts-Verlag 2 Bundesverband Digitale Wirtschaft 2 Chartered Institute of Public Relations 2 Europäische Kommission / Statistisches Amt 2 GATE Germany, Konsortium Internationales Hochschulmarketing 2 Goethe-Universität Frankfurt am Main 2 NetLibrary, Inc 2 RWTH Aachen 2 Redline Verlag 2 Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics 2 Uni-Taschenbücher GmbH 2
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Published in...
All
Journal of business research : JBR 321 International journal of internet marketing and advertising : IJIMA 212 Journal of retailing and consumer services 182 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 132 SpringerLink / Bücher 122 International journal of advertising : the review of marketing communications 121 Journal of advertising research 116 Journal of marketing communications 115 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 114 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 106 International journal of electronic marketing and retailing : IJEMR 93 Springer eBook Collection 93 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 91 International journal of hospitality management 90 Information systems research : ISR 87 Management science : journal of the Institute for Operations Research and the Management Sciences 84 Tourism management : research, policies, practice 79 Journal of promotion management : innovations in planning and applied research 78 Journal of internet commerce 77 Technological forecasting & social change : an international journal 73 Electronic commerce research 71 Industrial marketing management : the international journal for industrial and high-tech firms 69 International journal of advertising : the quarterly review of marketing communications 65 International journal of technology marketing : IJTMkt 64 Cogent business & management 61 Journal of management information systems : JMIS 61 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 59 Psychology & marketing 58 Business horizons 57 Journal of promotion management : JPM 55 Marketing intelligence & planning 55 The journal of product & brand management 55 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 54 Journal of marketing 52 Journal of travel and tourism marketing 52 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 49 International journal of business information systems : IJBIS 49 Journal of electronic commerce research : JECR 49 International journal of e-business research : an official publication of the Information Resources Management Association 46 Journal of marketing management : MM 46
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Source
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ECONIS (ZBW) 13,148 USB Cologne (EcoSocSci) 91 RePEc 48 EconStor 35 Other ZBW resources 28 BASE 7 OLC EcoSci 5
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Showing 1 - 10 of 13,362
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Systematic review: opportunities and barriers to online marketing caused by the development of the Internet of Things
Nikolaev, Dmitrii - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 36-50
The current research aims to systematically review the impact of the Internet of Things (IoT) on online marketing … understand the nature of IoT influences. The analysis reveals that while IoT offers transformative potential for online marketing … sustainability. Furthermore, there is a noticeable gap concerning the quantifiable impact of IoT on B2B online marketing …
Persistent link: https://www.econbiz.de/10014636114
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Online-Marketing ohne Budget : 50 einfache Anleitungen für mehr Erfolg als Selbständiger, Start-up oder KMU
Gremm, Daniel - 2024
Dieses Buch ist dein Ratgeber und Leitfaden, mit dem du dein Online-Marketing mit leistbarem Aufwand systematisch zum … Erfolg bringst, und zwar ganz ohne Budget! Du baust Dein eigenes Geschäft auf, brauchst dafür Online-Marketing, hast aber … nicht viel Geld zur Verfügung? Du führst ein kleines Geschäft und willst jetzt endlich mit Online-Marketing starten, weißt …
Preview
Preview
Persistent link: https://www.econbiz.de/10014483945
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The effect of contentmoderation on online and offline hate
Jiménez Durán, Rafael; Mueller, Karsten; Schwarz, Carlo - 2024
Persistent link: https://www.econbiz.de/10014565268
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Artificial intelligence, algorithmic bidding and collusion in online advertising
Decarolis, Francesco; Rovigatti, Gabriele; Rovigatti, … - 2024 - This version: February, 2024
Persistent link: https://www.econbiz.de/10014566119
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Strategic use of social media influencer marketing
Förster, Manuel; Hellmann, Tim; Vega-Redondo, Fernando - 2024 - Preliminary draft
Persistent link: https://www.econbiz.de/10014566879
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"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija; Luukkonen, Roosa; Närvänen, Elina - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
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Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli; Pontes, Nicolas; Schivinski, Bruno - In: Journal of travel and tourism marketing 41 (2024) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
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Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias; Foerderer, Jens - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
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Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo; Mariani, Marcello M. - In: Journal of travel research : a quarterly publication of … 63 (2024) 5, pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
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Revenue generation through influencer marketing
Beichert, Maximilian; Bayerl, Andreas; Goldenberg, Jacob; … - In: Journal of marketing 88 (2024) 4, pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
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