Search Results - subject:"Online Shopping Behavior"

Common traits in online shopping behavior : a study of different generational cohorts

Nwobodo, Stanley; Weissmann, Marc Arul - In: Global business and organizational excellence : GBOE 43 (2024) 3, pp. 46-60

Persistent link: https://www.econbiz.de/10014467969

How gamification affects online shopping behavior: An approach with youngsters (aged 16 – 30)

Minh, Dinh Tien; Oanh, Le Vu Lan; Quynh, Nguyen Diem - In: Cogent Business & Management 10 (2023) 3, pp. 1-13

. These have a 54.1 percent impact on gamification acceptance intent and a 29.6 percent impact on online shopping behavior …

Persistent link: https://www.econbiz.de/10014527549

How gamification affects online shopping behavior : an approach with youngsters (aged 16 - 30)

Dinh Tien Minh; Le Vu Lan Oanh; Nguyen Diem Quynh - In: Cogent business & management 10 (2023) 3, pp. 1-13

. These have a 54.1 percent impact on gamification acceptance intent and a 29.6 percent impact on online shopping behavior …

Persistent link: https://www.econbiz.de/10014506343

Evaluation on e-marketing exposure practice to minimize the customers' online shopping purchase regret

Lubis, Arlina Nurbaity; Lumbanraja, Prihatin; Hasibuan, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-21

As many of recent study showed that e-marketing activities lead into higher marketing performance such as sales, we believe that e-marketing should be evaluated in terms of its negative impact on marketing practices. This study aimed to evaluate e-marketing exposure and its impact on consumer...

Persistent link: https://www.econbiz.de/10014505564

Evaluation on e-marketing exposure practice to minimize the customers' online shopping purchase regret

Lubis, Arlina Nurbaity; Lumbanraja, Prihatin; Hasibuan, … - In: Cogent business & management 9 (2022) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014420297

Investigating online shopping behavior of generation Z : an application of theory of consumption values

Rana, S. M. Sohel; Azim, Mohammad Fauzul; Arif, Arifur … - In: Journal of contemporary marketing science 7 (2024) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10014528460

Examination of consumer purchase decisions via neuromarketing methods : a social psychology approach

Tomri̇s Küçün, Nihan; Gönenç Güler, Emel - In: Prizren social science journal 5 (2021) 2, pp. 14-29

Persistent link: https://www.econbiz.de/10012663723

The credibility of online recommendations

Lamr, Marián; Dostál, Michal - In: Achieving Business Competitiveness in a Digital …, (pp. 151-175). 2022

Persistent link: https://www.econbiz.de/10013343569

The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan

Rehman, Shafique Ur; Bhatti, Anam; Mohamed, Rapiah - In: Journal of Global Entrepreneurship Research 9 (2019) 43, pp. 1-25

TPB and TAM elements and online shopping behavior. Moderating role of trust and commitment determined between consumer … purchase intention and online shopping behavior. PLS-SEM technique used in analyzing data that collected from students and … purchase intention (CPI) mediates between all five independent constructs and online shopping behavior (OSB). Commitment and …

Persistent link: https://www.econbiz.de/10013328872

The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan

Rehman, Shafique Ur; Bhatti, Anam; Mohamed, Rapiah; … - In: Journal of Global Entrepreneurship Research : JGER 9 (2019) 43, pp. 1-25

Persistent link: https://www.econbiz.de/10012029449