López-Buenache, Germán; Meseguer-Martínez, Ángel; … - In: European Research on Management and Business Economics … 28 (2022) 1, pp. 1-10
. We find that audience connection is determined by the differences in the online video impact between each pair of … universities. Centrality in the network is associated with university prestige, but this relation is mediated by online video …