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Search: subject:"Onlinemarketing"
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Subject
All
Online-Marketing
12,937
Internet marketing
12,522
Social Web
5,710
Social web
5,703
Konsumentenverhalten
4,343
Consumer behaviour
4,338
Werbewirkung
2,086
Advertising effects
2,076
Electronic Commerce
2,052
Online-Handel
1,972
Online retailing
1,969
E-commerce
1,932
Werbung
1,769
Advertising
1,767
Viral marketing
1,718
Virales Marketing
1,718
Markenführung
1,574
Brand management
1,565
Beziehungsmarketing
1,541
Relationship marketing
1,533
Internet
1,166
Marketingmanagement
1,133
Marketing management
1,118
Markenimage
895
Brand image
888
Website
856
Social media
845
social media
808
Suchmaschine
705
Search engine
696
Marketing
616
Soziales Netzwerk
571
Digitalisierung
486
Social network
482
USA
477
United States
472
Deutschland
468
Digitization
453
Germany
442
Brand
434
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Online availability
All
Undetermined
5,610
Free
2,288
Type of publication
All
Article
8,990
Book / Working Paper
3,941
Journal
35
Type of publication (narrower categories)
All
Article in journal
7,653
Aufsatz in Zeitschrift
7,653
Aufsatz im Buch
1,334
Book section
1,334
Graue Literatur
515
Non-commercial literature
515
Working Paper
395
Arbeitspapier
380
Collection of articles of several authors
267
Sammelwerk
267
Hochschulschrift
256
Ratgeber
237
Guidebook
225
Aufsatzsammlung
214
Case study
174
Fallstudie
174
Thesis
119
Lehrbuch
111
Conference paper
109
Konferenzbeitrag
109
Textbook
87
Konferenzschrift
65
Glossar enthalten
35
Glossary included
35
Handbook
33
Handbuch
33
Collection of articles written by one author
28
Sammlung
28
Conference proceedings
20
Bibliografie enthalten
12
Bibliography included
12
Interview
8
Amtsdruckschrift
7
Festschrift
7
Government document
7
Einführung
6
Article
5
Bibliografie
5
Dissertation u.a. Prüfungsschriften
5
Reprint
5
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Language
All
English
11,594
German
1,354
French
9
Polish
6
Russian
6
Spanish
3
Swedish
3
Serbian
2
Undetermined
2
Czech
1
Italian
1
Slovak
1
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Author
All
Kreutzer, Ralf T.
45
Goldfarb, Avi
31
Tucker, Catherine
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Fritz, Wolfgang
23
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Lammenett, Erwin
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
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Institution
All
Springer Fachmedien Wiesbaden
88
IGI Global
24
National Bureau of Economic Research
23
Information Resources Management Association
16
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Technische Universität Braunschweig
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
Springer International Publishing
4
UVK Verlagsgesellschaft mbH
4
Universität Bremen
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Uni-Taschenbücher GmbH
2
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Published in...
All
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
89
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
48
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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Source
All
ECONIS (ZBW)
12,837
USB Cologne (EcoSocSci)
92
EconStor
26
OLC EcoSci
5
BASE
3
RePEc
3
Showing
12,791
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of
12,966
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12791
Global Internet marketing: consumer decision making and managerial implications
Chao, Paul
- In:
Trends im internationalen Management : Strategien, …
,
(pp. 479-491)
.
2001
Persistent link: https://www.econbiz.de/10003445232
Saved in:
12792
Loyalty marketing for the Internet Age : how to identify, attract, serve, and retain customers in an e-commerce environment
Sindell, Kathleen
-
2001
The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your...
Persistent link: https://www.econbiz.de/10011479536
Saved in:
12793
Handbook of online marketing research
Grossnickle, Joshua
;
Raskin, Oliver
-
2001
Persistent link: https://www.econbiz.de/10001498226
Saved in:
12794
Der e-loyale Kunde : Beziehungsmarketing im Internet ; wie Sie Websurfer zu Stammkunden machen
Smith, Ellen Reid
-
2001
Persistent link: https://www.econbiz.de/10001594456
Saved in:
12795
Strategic internet marketing
Dann, Susan
;
Dann, Stephen
-
2001
Persistent link: https://www.econbiz.de/10001595529
Saved in:
12796
Branding @ the digital age
Meyers, Herbert M.
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001596836
Saved in:
12797
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
Fritz, Wolfgang
(
ed.
)
-
2001
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001597077
Saved in:
12798
Advertising in Belgium
Pelsmacker, Patrick de
- In:
Advertising worldwide : advertising conditions in …
,
(pp. 40-66)
.
2001
Persistent link: https://www.econbiz.de/10001599395
Saved in:
12799
Advertising in Finland
Kinturi, Marja-Liisa
- In:
Advertising worldwide : advertising conditions in …
,
(pp. 67-99)
.
2001
Persistent link: https://www.econbiz.de/10001599396
Saved in:
12800
Advertising in Germany
Kloss, Ingomar
- In:
Advertising worldwide : advertising conditions in …
,
(pp. 118-148)
.
2001
Persistent link: https://www.econbiz.de/10001599400
Saved in:
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