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Search: subject:"Onlinemarketing"
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Subject
All
Online-Marketing
12,859
Internet marketing
12,447
Social Web
5,671
Social web
5,664
Konsumentenverhalten
4,302
Consumer behaviour
4,297
Werbewirkung
2,075
Advertising effects
2,065
Electronic Commerce
2,036
Online-Handel
1,954
Online retailing
1,951
E-commerce
1,916
Werbung
1,753
Advertising
1,751
Viral marketing
1,705
Virales Marketing
1,705
Markenführung
1,559
Brand management
1,550
Beziehungsmarketing
1,530
Relationship marketing
1,522
Internet
1,162
Marketingmanagement
1,125
Marketing management
1,110
Markenimage
886
Brand image
879
Website
856
Social media
840
social media
800
Suchmaschine
703
Search engine
694
Marketing
612
Soziales Netzwerk
570
Digitalisierung
482
Social network
481
USA
477
United States
472
Deutschland
468
Digitization
449
Germany
442
Brand
433
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Online availability
All
Undetermined
5,556
Free
2,271
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Article
8,923
Book / Working Paper
3,930
Journal
35
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Article in journal
7,592
Aufsatz in Zeitschrift
7,592
Aufsatz im Buch
1,329
Book section
1,329
Graue Literatur
512
Non-commercial literature
512
Working Paper
389
Arbeitspapier
374
Collection of articles of several authors
266
Sammelwerk
266
Hochschulschrift
255
Ratgeber
237
Guidebook
225
Aufsatzsammlung
212
Case study
174
Fallstudie
174
Thesis
119
Lehrbuch
111
Conference paper
109
Konferenzbeitrag
109
Textbook
87
Konferenzschrift
65
Glossar enthalten
35
Glossary included
35
Handbook
33
Handbuch
33
Collection of articles written by one author
28
Sammlung
28
Amtsdruckschrift
20
Conference proceedings
20
Government document
20
Bibliografie enthalten
12
Bibliography included
12
Interview
8
Festschrift
7
Einführung
6
Article
5
Bibliografie
5
Dissertation u.a. Prüfungsschriften
5
Reprint
5
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All
English
11,516
German
1,354
French
9
Polish
6
Russian
6
Spanish
3
Swedish
3
Serbian
2
Undetermined
2
Czech
1
Italian
1
Slovak
1
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Author
All
Kreutzer, Ralf T.
45
Goldfarb, Avi
30
Skiera, Bernd
29
Tucker, Catherine
29
Dwivedi, Yogesh Kumar
26
Fritz, Wolfgang
23
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Lammenett, Erwin
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
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Institution
All
Springer Fachmedien Wiesbaden
88
IGI Global
25
National Bureau of Economic Research
22
Information Resources Management Association
16
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Technische Universität Braunschweig
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
Springer International Publishing
3
Universität Bremen
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Uni-Taschenbücher GmbH
2
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Published in...
All
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
89
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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Source
All
ECONIS (ZBW)
12,759
USB Cologne (EcoSocSci)
92
EconStor
26
OLC EcoSci
5
BASE
3
RePEc
3
Showing
12,851
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12851
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
12852
Gender advertisements
Goffman, Erving
-
1979
Persistent link: https://www.econbiz.de/10001415034
Saved in:
12853
Advertising
Weilbacher, William M.
-
1979
Persistent link: https://www.econbiz.de/10013467499
Saved in:
12854
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
12855
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
12856
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
12857
Victorian advertisements
Vries, Leonard de
-
1968
Persistent link: https://www.econbiz.de/10000658405
Saved in:
12858
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
12859
Rhetoric and ideology in advertising : a content analytical study of American advertising
Ericsson, Lars O.
;
Ohlsson, Ragnar
;
Tännsjö, Torbjörn
-
1978
Persistent link: https://www.econbiz.de/10000558937
Saved in:
12860
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
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