Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81
The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research … incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … country of origin affects positively all the brand equity dimensions. The Canadian sample results show that country of origin …