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Search: subject:"Perceived brand authenticity"
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Brand management
11
Consumer behaviour
11
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11
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11
Brand image
10
Markenimage
10
Perceived brand authenticity
10
Beziehungsmarketing
5
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5
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5
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5
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4
Kundenzufriedenheit
4
Brand love
2
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2
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Perception
2
Positive word of mouth
2
Self-congruence
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2
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Virales Marketing
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AI-enabled customer service
1
Advertising
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1
Brand experience
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Brand loyalty
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11
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Kumar, Vikas
3
Safeer, Asif Ali
2
Abrar, Muhammad
1
Billore, Soniya
1
Brandão, Amélia Maria Pinto da Cunha
1
Carsana, Laurence
1
Das, Manish
1
Grunert, Klaus G.
1
Guo, Rui
1
He, Yuanqiong
1
Hu, Jing
1
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1
Jebarajakirthy, Charles
1
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1
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1
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Lin, Yuanyuan
1
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1
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1
Nawaz, Zubair
1
Oda, Tetsuhisa
1
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1
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Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
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1
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ECONIS (ZBW)
11
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1
The mediating role of
perceived
brand
authenticity
between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Impact of
perceived
brand
authenticity
on consumer behavior : an evidence from generation Y in Asian perspective
Safeer, Asif Ali
;
He, Yuanqiong
;
Lin, Yuanyuan
;
Abrar, …
- In:
International journal of emerging markets
18
(
2023
)
3
,
pp. 685-704
Persistent link: https://www.econbiz.de/10014333517
Saved in:
3
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
4
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
5
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
6
Let us be realistic : the impact of
perceived
brand
authenticity
and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
7
How consumption values and
perceived
brand
authenticity
inspire fashion masstige purchase? : an investigation
Das, Manish
;
Jebarajakirthy, Charles
;
Sivapalan, Achchuthan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013366325
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
Perceived
brand
authenticity
and social exclusion as drivers of psychological brand ownership
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Saved in:
10
The effect of a green brand story on
perceived
brand
authenticity
and brand trust : the role of narrative rhetoric
Huang, Chaohua
;
Guo, Rui
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10012433579
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