trust and perceived brand value and the subsequent effect on consumer’s environment friendly (EF) brand attitude and EF … is positively associated with brand trust and perceived brand value. High trust in the EF brand and high consumer … perceived brand value lead to favourable attitude towards the brand. Consumers with positive EF brand attitude have …

second part, "The Brand and the Perceived Brand Value through the Eyes of the Consumer," the definition of the brand, its … the perceived brand value is presented from an external perspective, this mean how the perceived brand value seen through … correlations between the origin of a product, the elements of the marketing mix and the perceived brand value. The correlation …