Organizations build competitive advantage via managing, and learning from, service failure cases. Proficient complaint handling depends on the operator's strategic position to timely anticipate and respond to customer dynamics in terms of what interests them amidst disgusts. Therefore, this...

Organizations build competitive advantage via managing, and learning from, service failure cases. Proficient complaint handling depends on the operator’s strategic position to timely anticipate and respond to customer dynamics in terms of what interests them amidst disgusts. Therefore, this...