Search Results - subject:"Prescription drug advertisements"

Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments

McKeever, Robert - In: Health marketing quarterly 31 (2014) 4, pp. 353-369

Persistent link: https://www.econbiz.de/10010472668

Prescription drug advertisements and older adults : a case for implicit memory

Abernathy, Ty; Adams-Price, Carolyn; Henley, Tracy B. - In: International journal of pharmaceutical and healthcare … 7 (2013) 4, pp. 341-356

Persistent link: https://www.econbiz.de/10010237650

Prescription drug advertisements and older adults: a case for implicit memory

Abernathy, Ty; Adams-Price, Carolyn; Henley, Tracy - In: International Journal of Pharmaceutical and Healthcare … 7 (2013) 4, pp. 341-356

Purpose – Prescription drug advertisements are commonly seen in magazines and on television. Many drug ads are targeted … prescription drug advertisements that may or may not be effective with older adults. The component of this study that may be most …

Persistent link: https://www.econbiz.de/10014796159