Prescription drug advertisements and older adults : a case for implicit memory
Year of publication: |
2013
|
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Authors: | Abernathy, Ty ; Adams-Price, Carolyn ; Henley, Tracy B. |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 7.2013, 4, p. 341-356
|
Subject: | Implicit memory | Older adults | Prescription drug advertisements | Ältere Menschen | Elderly people | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Werbewirkung | Advertising effects |
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