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Effectiveness of print advertising practices of higher education services in Nepal

Awale, Sushil; Shrestha, Binod Krishna - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10012801953

Shradhanjali.com : new address for memories of our ancestors

Ghura, Amarpreet Singh; Abhishek - In: Vision : the journal of business perspective 21 (2017) 3, pp. 323-329

Persistent link: https://www.econbiz.de/10011833433

Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising

Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196

Persistent link: https://www.econbiz.de/10011453986

The Relative Effectiveness of Celebrity Endorsement for Print Advertisement

Roozen, Irene; Claeys, Christel - In: Review of Business and Economics LV (2010) 1, pp. 76-89

The paper reports an experiment that investigates the effect of celebrity endorsers with good or bad fit, an unknown endorser, and compares this to an endorser free control condition. The relative effectiveness of celebrity endorsement is investigated on the basis of Spears and Singh (2004) and...

Persistent link: https://www.econbiz.de/10008854571

Reflecting a diversified country : a content analysis of newspaper advertisements in Great Britain

Mogaji, Emmanuel - In: Marketing intelligence & planning 33 (2015) 6, pp. 908-926

Persistent link: https://www.econbiz.de/10011447745

Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain

Mogaji, Emmanuel - In: Marketing Intelligence & Planning 33 (2015) 6, pp. 908-926

Purpose – Identifying the protected characteristics under the Equality Act of the UK, the purpose of this paper is to discover the extent to which the protected characteristics are featured in British newspaper advertisements, as evidence of diversity and equality in the country....

Persistent link: https://www.econbiz.de/10014947295

The Relative Effectiveness of Celebrity Endorsement for Print Advertisement

Roozen, I.; Claeys, C. - In: Review of Business and Economic Literature LV (2010) 1, pp. 76-90

Persistent link: https://www.econbiz.de/10010570218

The Relative Effectiveness of Celebrity Endorsement for Print Advertisement

Roozen, I.; Claeys, C. - In: Competition and Regulation in Network Industries LV (2010) 1, pp. 76-90

Persistent link: https://www.econbiz.de/10010569211