We document the occurrence of process claims in granted U.S. patents over the last century. Using novel data on the … type of independent patent claims, we show an increase in the annual share of process claims of about 25 percentage points … higher process intensity are more valuable but are not necessarily cited more often. Last, process claims are on average …

We document the occurrence of process claims in granted U.S. patents over the last century. Using novel data on the … type of independent patent claims, we show an increase in the annual share of process claims of about 25 percentage points … higher process intensity are more valuable but are not necessarily cited more often. Last, process claims are on average …

: functional claims, process claims and health imagery. These elements were combined in mock ads and an online experiment was run …, while functional claims and process claims have much smaller effects. Health motivation shows significant interaction with … process claims on product evaluations. …