Health Branding Ethics
Year of publication: |
2011
|
---|---|
Authors: | Anker, Thomas ; Sandøe, Peter ; Kamin, Tanja ; Kappel, Klemens |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 104.2011, 1, p. 33-45
|
Publisher: |
Springer |
Subject: | Health branding ethics | Health claims | Process claims | Health symbols | Inducement of false beliefs | Distortion of health knowledge | Exploitation of false inferences | Pathologizing | Stereotyping | Medicalization |
-
Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros, (2014)
-
Health-related ad information and health motivation effects on product evaluations
Chrysochou, Polymeros, (2014)
-
The rise of process claims: Evidence from a century of U.S. patents
Ganglmair, Bernhard, (2022)
- More ...
-
Anker, Thomas Boysen, (2011)
-
Anker, Thomas Boysen, (2011)
-
Fuzzy promises : explicative definitions of brand promise delivery
Anker, Thomas Boysen, (2012)
- More ...