Search Results - subject:"Product bundles"

Bundle selection and variety seeking : the importance of combinatorics

O'Donnell, Michael; Critcher, Clayton R.; Nelson, Leif D. - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 861-881

Persistent link: https://www.econbiz.de/10013542041

Evaluation effects of bundle size and price presentation

Engeset, Marit Gundersen; Opstad, Birger - In: The journal of consumer marketing 34 (2017) 5, pp. 393-403

Persistent link: https://www.econbiz.de/10011782910

Evaluation effects of bundle size and price presentation

Engeset, Marit Gundersen; Opstad, Birger - In: Journal of Consumer Marketing 34 (2017) 5, pp. 393-403

bundle size on consumers’ evaluations of product bundles. In the second experiment, they test the proposed mechanism that … types and size of bundles. Practical implications Managers are recommended to itemize the prices of product bundles …

Persistent link: https://www.econbiz.de/10014849872

Consumer responses to variety in product bundles : the moderating role of evaluation mode

Wang, Xia; Sun, Luping; Keh, Hean Tat - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 335-342

Persistent link: https://www.econbiz.de/10010223401