Heldt, Tobias; Rudholm, Niklas; Weiberth, Cajsa - Handelns Utredningsinstitut (HUI Research) - 2013
the respondent, and the level of knowledge the respondent has of product labeling. … basket with an all organic basket, depends on the gender of the respondent, the knowledge the respondent has of product … labeling, and the price difference between the original and the alternative basket. In the second experiment, the original …