Looking at the brain : neural effects of "made in" labeling on product value and choice
Casado-Aranda Luis-Alberto, Dimoka Angelika, Sánchez-Fernández Juan
Year of publication: |
2021
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Authors: | Luis-Alberto, Casado-Aranda ; Angelika, Dimoka ; Juan, Sánchez-Fernández |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-11
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Subject: | Consumer valuation | Country of origin (COO) | Domestic and foreign origin | Low and high involvement products | Neural responses | Product labeling | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Warenkennzeichnung | Product labelling | Neuronale Netze | Neural networks | Markenimage | Brand image |
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