Search Results - subject:"Product orientation"

Dual focus : service-product orientation to manage the change paradox following servitization strategy

Zighan, Saad; Abualqumboz, Moheeb - In: Service business 16 (2022) 1, pp. 29-55

Persistent link: https://www.econbiz.de/10013172548

Predicting customer value per product : from RFM to RFM/P

Heldt, Rodrigo; Silveira, Cleo Schmitt; Luce, Fernando Bins - In: Journal of business research : JBR 127 (2021), pp. 444-453

Persistent link: https://www.econbiz.de/10012494420

Product orientation to solution orientation : a journey

Rangarajan, Deva; Baert, Caroline; Debruyne, Marion - In: Future-focused strategic marketing, (pp. 43-75). 2019

Persistent link: https://www.econbiz.de/10012165324

Why are you swiping right? : the impact of product orientation on swiping responses

Van Kerckhove, Anneleen; Pandelaere, Mario - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 633-647

Persistent link: https://www.econbiz.de/10011929691

The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation

Matikainen, Minna; Terho, Harri; Parvinen, Petri; … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 625-639

Persistent link: https://www.econbiz.de/10011564319

Reflections on jazz training and marketing education : what makes a great teacher?

Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444

Persistent link: https://www.econbiz.de/10011645938

How customer and product orientations shape political brands

Bigi, Alessandro; Treen, Emily; Bal, Anjali - In: The journal of product & brand management 25 (2016) 4, pp. 365-372

Persistent link: https://www.econbiz.de/10011607073

The role and impact of firm’s strategic orientations on launch performance: significance of relationship orientation

Matikainen, Minna; Terho, Harri; Parvinen, Petri; … - In: Journal of Business & Industrial Marketing 31 (2016) 5, pp. 625-639

Purpose This study examines the role and relative impact of market orientation, product orientation and relationship …

Persistent link: https://www.econbiz.de/10014844803

How customer and product orientations shape political brands

Bigi, Alessandro; Treen, Emily; Bal, Anjali - In: Journal of Product & Brand Management 25 (2016) 4, pp. 365-372

Purpose The purpose of this paper is to present a theory of consumer and product orientation in the realm of political … in question. Design/methodology/approach A dichotomy is presented to shed light on how consumer and product orientation …

Persistent link: https://www.econbiz.de/10014897106

Situated embodied cognition : monitoring orientation cues affects product evaluation and choice

Eelen, Jiska; Dewitte, Siegfried; Warlop, Luk - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 424-433

Persistent link: https://www.econbiz.de/10010210196

A service of the

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