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Promoting a heritage product to domestic youth markets : should it be localized?

Suci, Afred; Wang, Hui-Chih; Doong, Her-Sen - In: International journal of emerging markets 18 (2023) 12, pp. 6015-6036

Persistent link: https://www.econbiz.de/10014462130

Room for opportunity : resource scarcity increases attractiveness of range marketing offers

Fan, Linying; Li, Xueni; Jiang, Yuwei - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 82-98

Persistent link: https://www.econbiz.de/10012033927

Differential effects of customers' regulatory fit on trust, perceived value, and m-commerce use among developing and developed countries

Thongpapanl, Narongsak; Ashraf, Abdul R.; Lapa, Luciano; … - In: Journal of international marketing 26 (2018) 3, pp. 22-44

Persistent link: https://www.econbiz.de/10011924482

What's in a message? : the longitudinal influence of a supportive versus combative orientation on the performance of nonprofits

Botner, Keith A.; Mishra, Arul; Mishra, Himanshu - In: Journal of marketing research : JMR 52 (2015) 1, pp. 39-55

Persistent link: https://www.econbiz.de/10010526409

Urbanized young Indians: are they goal oriented?

Sett, Rahul Kumar - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 3, pp. 500-514

Purpose – The purpose of this paper is to validate the Higgins regulatory focus/goal orientation questionnaire (RFQ) in the Indian context on a sample of urbanized young Indians: one of the most important consumer segments in India. Design/methodology/approach – Items were validated using...

Persistent link: https://www.econbiz.de/10014674784