Search Results - subject:"Prosumers"

Power to the people: Local community initiatives and the transition to sustainable energy

van der Schoor, Tineke; Scholtens, Bert - In: Renewable and Sustainable Energy Reviews 43 (2015) C, pp. 666-675

The transition towards renewable and sustainable energy is being accompanied by a transformation of communities and neighbourhoods. This transition may have huge ramifications throughout society. Many cities, towns and villages are putting together ambitious visions about how to achieve 100%...

Persistent link: https://www.econbiz.de/10011190282

Marketing history from below: towards a paradigm shift in marketing historical research

Schwarzkopf, Stefan - In: Journal of Historical Research in Marketing 7 (2015) 3, pp. 295-309

Purpose – The purpose of this article is to introduce the theme of this special issue. In doing so, the paper argues that marketing historical research is in need of a paradigmatic shift. Rather than privilege primary and secondary sources that preserve the perspectives and actions of...

Persistent link: https://www.econbiz.de/10014873472

Prosumer motivations in service experiences

Chandler, Jennifer; Chen, Steven - In: Journal of Service Theory and Practice 25 (2015) 2, pp. 220-239

Purpose – The purpose of this paper is to, first, make explicit the theoretical link between prosumers and co …-creation as articulated in the service-dominant logic framework. The authors re-examine the contributions of prosumers to service … experiences with the intent of clarifying how prosumers act as co-creators of value. The second purpose of this study is to …

Persistent link: https://www.econbiz.de/10014907598

Technological convergence and digital creativity

Mario, Ricciardi; Vittorio, Bossi - In: Economia dei Servizi (2009) 1, pp. 69-84

together producers and consumers. Creative activities of prosumers and outsiders reveal a strong increase of digital …

Persistent link: https://www.econbiz.de/10011157576

Encouraging user-generated content with a conceptional social media communication process model

Anger, Isabel; Kittl, Christian - In: International journal of e-entrepreneurship and … 3 (2012) 1, pp. 33-41

Persistent link: https://www.econbiz.de/10009521489