Abdelkader, Ali Ahmed; Mohamed, Hossam El Din Fathy - In: International Journal of Customer Relationship … 9 (2018) 1, pp. 19-35
The purpose of this article is to detect the impact of rumors on social media on the purchasing behavior of food …-Questioner method. The results indicated that there is a significant relationship between the rumors on social media, and purchasing … behavior of food products. There is also a significant difference between the products and the impact of rumors. These results …